Wraps & Wings

About Wraps & Wings

Eatphoria is a UK multi-brand restaurant group built around Wraps & Wings, established in 2014 by founder Mohammad Shaikh. Its flagship concept serves wraps, wings, burgers and other halal comfort food, while shared kitchens also produce meals for complementary delivery-led brands. The portfolio includes Eggsquisite, Holy Bagel, Mad About Doner and Dim Dum, alongside a partnership with Baskin-Robbins.

The model allows a single kitchen, team and equipment set-up to serve customers across breakfast, lunch, dinner and late-night occasions. Eatphoria operates physical restaurants and delivery kitchens, with options for dine-in, takeaway and licensing individual brands into existing hospitality businesses. Following investment announced in 2026, the group is pursuing more bricks-and-mortar openings across the UK. Franchise partners receive structured training, centralised supply-chain support and integrated ordering systems.

Why franchise with Wraps & Wings

• ✓Operate Wraps & Wings alongside complementary delivery brands from one shared kitchen and team.
• ✓Serve halal wraps, wings, brunch, bagels, kebabs and Korean-inspired food across multiple dayparts.
• ✓Choose a dine-in restaurant, takeaway format or licensing model suited to existing premises.
• ✓Access six to eight weeks of structured training covering restaurant operations and digital systems.
• ✓Use centralised supply chains, integrated ordering and marketing support to manage several brands.
• ✓Explore UK expansion opportunities backed by a growing multi-site restaurant and delivery network.

Investment breakdown

What's expected of a franchisee

Property requirements

Wraps & Wings offers three flexible property formats. Dine-in restaurants require 1,200-1,500 sq ft, with seating and takeaway facilities. Takeaway and delivery units need 600-800 sq ft, with limited seating. Brand licensing suits existing hospitality kitchens with approximately 500-600 sq ft available. The multi-brand model enables several food concepts to operate from one kitchen. The minimum size for a new standalone franchise is 600 sq ft, with a maximum recommended size of 1,500 sq ft.

Training and support

Wraps & Wings provides four weeks of initial training covering food safety, equipment, customer service and restaurant management. Franchisees receive operating guides, technology training and dedicated support during store launches. Ongoing assistance includes marketing, supply chain management, operational reviews and regular site visits. Eatphoria also supports menu development and provides guidance on managing multiple food brands from one kitchen.

Operational requirements

Wraps & Wings operates up to six Eatphoria food concepts from one kitchen, sharing staff, equipment and ingredients. Franchisees oversee food preparation, halal standards, hygiene, staffing, stock, customer service and delivery orders. Centralised ordering systems and performance dashboards support daily management, while operating procedures and portion guides help maintain consistency. Franchisees also manage local marketing and comply with brand standards.

Experience required

Wraps & Wings welcomes aspiring entrepreneurs and experienced hospitality operators with strong business management and customer service skills. Previous restaurant experience is beneficial but is not stated as mandatory. Franchisees should demonstrate leadership, financial awareness and a commitment to maintaining food safety and brand standards. Applicants must be willing to complete training, follow established procedures and manage daily operations effectively.

Territory availability

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