Bageterie Boulevard
Founded in 2003, Bageterie Boulevard is a Czech fast-casual franchise serving freshly made baguettes inspired by European cuisine. With over 75 restaurants, it is seeking UK expansion partners.
About Bageterie Boulevard
Bageterie Boulevard is a family-owned Czech fast-casual brand headquartered in Prague and part of the Crocodille Group, a major European producer of packaged sandwiches. Drawing on 36 years of food and beverage experience and 23 years in quick-service restaurants, the business focuses on freshly prepared baguettes inspired by European cuisine.
Its menu features eight generously filled baguettes, including four hot options, made to order in under five minutes. Customers can choose from three varieties of freshly baked French bread or a gluten-free alternative, alongside patatas potato wedges and homemade iced tea. The brand has also collaborated with Hell’s Kitchen and MasterChef.
Bageterie Boulevard produces its own baguettes and operates a dedicated production and supply chain, including a specialised commissary kitchen. Flexible store formats and centralised sourcing support its ambition to bring premium European fast food to more customers.
Why franchise with Bageterie Boulevard
- Distinctive European-inspired baguette concept with a focused menu and freshly prepared products.
- Established European fast-casual brand backed by a family-owned food and beverage group.
- Established quick-service operating model supported by extensive food industry experience.
- Dedicated production and supply chain designed to support consistent quality across locations.
- Flexible store formats supported by centralised sourcing and specialist production facilities.
- Dedicated staff training resources to help franchise partners maintain food and service standards.
Investment breakdown
| Minimum investment | £150,000 |
|---|---|
| Total investment (typical site) | £172,000 to £1,000,000 |
| Franchise fee | £10,000 |
| Management service fee | 8% of turnover |
| Marketing contribution | 3% of turnover |
| Agreement term | 5 years |
What's expected of a franchisee
Property requirements
Bageterie Boulevard targets high streets, shopping centres, retail parks and travel hubs. Sites need at least 100 m² on high streets or 60 m² in shopping centres and retail parks. High-street locations require 20,000 pedestrians daily, with corner units preferred. Shopping centres and retail parks should attract around 10 million visitors annually. All premises must already have approval for food-service use.
Training and support
Bageterie Boulevard provides initial staff training through its proprietary online learning platform, with hands-on restaurant training in Prague for key leadership staff. Franchise partners also receive launch marketing and operational guidance, plus access to established systems and tools. Support extends to site selection and ongoing business development, helping partners identify suitable locations and plan for long-term growth.
Operational requirements
Bageterie Boulevard restaurants typically employ around 15 people, led by a manager and supported by shift supervisors, trainers, kitchen and counter staff. Standard opening hours are 8am-10pm, with adjustments to suit local demand. Monthly unannounced inspections help maintain quality across the network. Franchisees are expected to take an active, personal role in daily restaurant operations rather than act solely as investors.
Experience required
Bageterie Boulevard prefers experienced food-service or hospitality operators, although prior experience is not essential. Ideal partners bring hands-on QSR management, local market knowledge, site selection and lease negotiation skills. Opportunities suit master franchisees, area developers and established multi-unit operators. Applicants need substantial own capital, a realistic expansion plan and a commitment to a long-term partnership.
Territory availability
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