Chicos

About Chicos

Chicos is an East London quick-service restaurant brand founded by Mohammed Iqbal in 2019. Its menu combines smash burgers, loaded fries, Nashville hot chicken, grilled chicken and homemade desserts, offering contemporary comfort food at accessible prices. The business developed a strong takeaway and delivery operation during the pandemic and has grown to five reported London locations: East Ham, Aldgate East, Leyton, Wood Green and Edgware Road. Chicos opened its first franchise restaurant in 2024 and partnered with franchise consultants whichfranchise in 2025 to support national expansion. The brand is targeting major UK towns and cities, with opportunities for individual operators, multi-unit developers and area franchise partners. Its flexible formats include conventional restaurants and a scalable Express concept suited to high streets, retail parks and delivery-led locations.

Why franchise with Chicos

• ✓Established London smash burger and chicken concept with five reported restaurants across the capital.
• ✓Flexible restaurant and Express formats suited to high streets, retail parks and delivery-led sites.
• ✓Single-unit, multi-unit and area development opportunities available for ambitious UK operators.
• ✓Comprehensive training, supply chain partnerships and ongoing marketing support for franchisees.
• ✓Strong social media engagement, with more than 37,000 followers and 100,000 monthly views reported.
• ✓Accessible to first-time entrepreneurs and experienced operators, with no food experience essential.

Investment breakdown

Minimum investment	£150,000
Maximum investment	£180,000
Franchise fee	£15,000
Management service fee	5%
Marketing contribution	2%
Agreement term	On request

What's expected of a franchisee

Property requirements

Chicos offers flexible quick-service restaurant formats, including its scalable Express concept. The business considers high-street premises, retail park locations and delivery-focused sites, allowing franchisees to adapt the model to different local markets. Suitable properties should support efficient food preparation, takeaway and delivery operations, with customer seating where appropriate. No minimum floor area, frontage, extraction specification or lease term has been disclosed.

Training and support

Chicos offers franchisees comprehensive training, established supply chain partnerships and ongoing marketing support. The franchise model is designed to help both new entrepreneurs and experienced operators deliver the brand’s menu and customer experience consistently. Franchisees can benefit from national brand activity, digital engagement and established operating practices. The supplied information does not specify the length of initial training or the precise scope of property and opening assistance.

Operational requirements

Chicos franchisees operate quick-service restaurants offering smash burgers, chicken, loaded fries and desserts. Responsibilities include food preparation, customer service, staffing, stock management, local marketing and financial performance. The business places significant emphasis on takeaway and delivery alongside dine-in trade, depending on the chosen format. Operators are expected to follow the brand’s systems and maintain consistent food and service standards. Specific staffing levels are not disclosed.

Experience required

Chicos welcomes first-time entrepreneurs, experienced restaurant operators, investors, owner-operators and multi-unit developers. Previous food industry experience is not essential, as the franchise package includes comprehensive training and operational support. Applicants should demonstrate commercial awareness, entrepreneurial ambition and the ability to manage a customer-focused business. Those seeking multiple locations or area development rights should have the resources and management capability to support expansion.

Territory availability