Snug & Cellar
Community-led pub concept with a focus on food-led trade.
About Snug & Cellar
Snug & Cellar operates community pubs with a food-led trading model, built around a tight seasonal menu, a well-run cellar and a genuine local identity for each site.
The brand is releasing territories across Scotland and the North of England to operators who want to run a pub without building a brand from scratch.
Why franchise with Snug & Cellar
- A food-led model that lifts wet-and-dry margin above a traditional pub
- Cellar management, supplier terms and menu development handled centrally
- Each site keeps a local identity rather than a template fascia
- Support with licensing, compliance and recruitment
Investment breakdown
| Minimum investment | £180,000 |
|---|---|
| Total investment (typical site) | £180,000 – £320,000 |
| Franchise fee | £22,500 |
| Management service fee | 5% of net turnover |
| Marketing contribution | 1.5% of net turnover |
| Agreement term | 15 years, renewable |
What's expected of a franchisee
Property requirements
Freehold or long-leasehold pubs of 2,000–4,000 sq ft, ideally with trade garden and letting rooms.
Training and support
Eight weeks of training across cellar, kitchen, licensing, compliance and people management.
Operational requirements
Full-time owner-operator strongly preferred. Seven-day trading with evening peaks.
Experience required
Personal licence holder or willingness to obtain one. Pub or restaurant management experience preferred.
Territory availability
Key facts
Request franchise information
Your details go straight to the Snug & Cellar franchise team. There's no cost to enquire.