Shakeaway

About Shakeaway

Milkshake bar company founded in Bournemouth in 1999 which now has more than 50 stores in the UK and abroad - including Jordan, Poland and Timor, with Thailand, Dubai, India, South Africa, Canada and Colombia coming soon. The company first became a franchise in 2007, and in 2010, was acquired by entrepreneurs Peter Dickson and Stephen Jensen. As well as made-to-order milkshakes in 180 flavours, it also serves frozen yoghurt, low fat fries, smoothies and shaved ice.

Why franchise with Shakeaway

• ✓Shakeaway offers both UK and international franchising. UK Shakeaway franchisees are fully supported by the help and guidance of the Shakeaway franchise team. This includes property selection, design, fit-out, staff recruitment, marketing, administration and full training for the franchisee and their ‘Shakettes’. Once a franchise is up and running, Shakeaway provides ongoing support through its team of dedicated brand managers, and franchisees will be provided with branch accounts, payroll and VAT returns within the royalty rate. Shakeaway is also growing worldwide, with agreements to open in many countries, and says its master franchise programme has been developed to help master franchisees manage the process from enquiry all the way through to store launch. The company works closely with each of our international master franchisee to develop a country-right menu specific to local tastes and trends, ensuring residents of the chosen country are familiar with the brands and product at a country-right selling price. All master franchisees receive training and support to develop Shakeaway in any state or country. Minimum investment is £40,000, while third-party financing is available, and 75% of the shop fit can be financed for approved applicants (UK only). Franchise fee is £25,000 and total investment £100,000, with operating and advertising fees included, but a 9% royalty fee on top. Average floor space required is 800-1,000 square feet. Shakeaway’s marketing programme included its very own TV station, featuring products and promotions both national and local, and Shakeaway Radio, which provides a ten-hour daily interactive DJ show, available at low cost, in any language, in any country, that can be tailored to local requirements. Shakeaway franchisees have access to its national promotions, while all promotions and events are featured on Shakeaway TV Radio station, website and social media – with all stores having their own Facebook page.

Investment breakdown