Mooboo

About Mooboo

Founded by Eric Khaw in 2012, Mooboo opened its first store, in Camden, that same year and has grown to be one of the largest bubble tea operators in the UK, with circa 100 locations. It has recently started franchising and has now has several franchised stories, including multiple site owners. It offers more than 1,000 varieties of drink including vegetarian bubble tea. In January 2024, Mooboo revealed it is set to launch a new coffee shop concept, called Daku, with a first site in Kensington. “This isn’t just a coffee shop - it’s a ground-breaking concept hitting the UK for the first time, and it’s making its debut in High Street Kensington,” the business said. “Get ready to savour the extraordinary with Daku!” Its second Daku site opened in October 2024, at 24 Monument Street in the City of London. In January 2025, Mooboo said it piloting kiosks at selected outlets. A company spokesman said: “Starting in January, we will introduce self-checkout kiosks at selected pilot locations. This new system is designed to deliver an improved customer experience, enable faster and more efficient order collection, streamline operations and optimise costs. These self-checkout kiosks are just the beginning of many exciting initiatives to come in 2025.”

Why franchise with Mooboo

• ✓The company said: “Recently, we have pushed our focus towards our growing franchise division. We are in the process of expanding our brand presence by analysing the demand for Mooboo and consequently setting up franchises/franchisor owned stores. Mooboo is bubble tea franchise, but we are also a community and a platform for changing life. It is run by people such as student graduated from university, family or people made redundant due to the pandemic. As time goes on, we will make an even bigger impact on the UK bubble tea market, and soon enough, globally.” The Mooboo business operates in a walk-in, takeaway and delivery model, and the company says it offers both a cutting-edge platform and a competitive franchise package which “benefits all parties involved”. Moreover, with full support and an “amazing return on investment”. The franchisee will be advised and trained on shop procurement, shop retail operation, cash handling sales analysis, up sales strategies and staff recruitment – with the initial training lasting up to ten days. It recently created an in-house “simple and customised” electronic order system, and the operation process has been standardised to make it more streamlined. No prior experience or a specific skill is needed, and the company will assist franchisees in obtaining third-party financial support. Franchisees will need a minimum initial investment of £20,000 and an initial total investment of £80,000, which will include the franchisee fee, license fee, start-up costs, inventory, training and system application. The initial franchise package offers a lease contract of at least 15 years, renewable subject to approval. Aside from the royalty fees, the company will also collect an annual rent of £30,000 yearly, while the company boasts a turnover average of £79,000.

Investment breakdown