Sabrosa Tacos

About Sabrosa Tacos

Bedfordshire Mexican street food concept Sabrosa Tacos was launched in 2020 by Hamim Ahmed, a former Amazon business analyst who started the business at home during covid, and Nadira Miah and currently operates a single site, at 84 Old Bedford Road in Luton. Ahmed said the idea came to him while exploring different takeaway food during the pandemic and finding “barely any Mexican food spots (especially halal ones)”. He said: “We officially launched in January 2022 from our humble home kitchen and our trusty frying pan, but we weren't ready for what was to come. The demand was very high, and we were running out of tacos within one hour of being open. That’s when we knew we were on to something special. It wasn’t long before we moved into a ghost kitchen unit - this gave us the space and equipment needed to scale up. After a very successful year, it was time for a change. That leads us to our current home in Luton town centre, a fully-fledged casual dining restaurant, and the rest is history. Tacos is one thing, but birria style tacos is a whole different level. We’re one of the very few restaurants in the UK that serves birria (a slow cooked traditional stew) style tacos and we are the only place in the UK that serves halal birria tacos in four different styles. We’ve taken the concept from across the pond and tailored it to the UK food scene.” The company launched a franchise programme in April 2024 and set a 40-site target as it lines up prospective franchisees. “We are currently talking with a number of prospective franchisees across the UK,” Ahmed told Propel. “We’re looking at developing around 40 stores in the UK, although given our flexible format, that could rise (eg container sites, pop-ups etc). We definitely see a bright future in the overseas market too.” In May 2025, the company said it had secured a 100-store franchise deal for India and the Middle East.

Why franchise with Sabrosa Tacos

• ✓A Sabrosa Tacos franchise starts with a deposit (refundable) of £1,500 to secure an exclusive territory and a franchise fee of £9,995 (discounted to £6,995 for multi-site deals). Site lease and turnkey fit out packages range from £80,000 to £120,000. “A key part of the recruitment process is focused on building a robust business plan, and it’s a joint process as our model is based on both parties making profit,” the company said. “Your main investment is in the site acquisition and refurbishment programme. We have close connections to all our suppliers to ensure our franchisees are getting the very best deals. We are offering you the unique opportunity to open your own store in an exclusive territory of your choice.
• ✓We offer a five-year agreement with full rights for renewal as well as the options to sell the business and realise a great return on investment (ROI). We’ll support and guide our franchisees every step of the way to ensure they are best set up for success. No experience? No problem! We’ll be delighted to still talk to you and tell you more about our exciting brand and plans for the future. If you are passionate about tasty Mexican street food, great operations and an ability to build a great team; we'd love to speak with you.” Sabrosa Tacos offers a flexible model under three different formats – owner operator, multi-site operator, and existing takeaways/diners who may be looking to refresh their brand and operations. Pre-launch support included site search assistance, turnkey store fit-out and supply chain set up, while pre-franchise agreement support includes business planning support, territory research and planning, and funding advice. Launch support includes business set up advice, full staff training, launch marketing programme and launch event with food influencers, while post launch support includes social and media digital programme, business development programme, ongoing training, brand audits and local marketing toolkit.

Investment breakdown