Dirty Bones

About Dirty Bones

Dirty Bones was founded in 2014 by friends Cokey Sulkin and Dipak Panchal following several trips to the US, after which they developed an idea for a New York City-inspired food and cocktail concept, opening its debut restaurant in High Street Kensington.

In 2020, it launched a debut site for its vegan concept, Dirty Vegan, in Shoreditch, which has since closed. That same year, it launched delivery brand and kerbside pick-up service Dirty Wings, and in 2021, it launched hip-hop focused speakeasy bar concept Roxanne, also in Shoreditch.

In July 2022, Hero Brands invested in Dirty Bones and began talks regarding new sites. Sulkin said: “Hero Brands’ experience in the franchising space is second to none, and we are excited to share a mutual passion for food, music and fashion.”

In April 2023, Dirty Bones began assessing it options, and in June 2023, half of the six-strong Dirty Bones business was acquired in a pre-pack administration process for circa £600,000. A new company set up by the original shareholders, including Hero Brands and early investors Hard Yards Global, acquired the sites in Soho, Carnaby and Oxford, with the others closed before the administration process began.

Hero Brands said using its extensive franchising knowledge and network, talks will continue with key franchise partners regarding new Dirty Bones locations as there is “still considerable interest in the brand”.

By the summer of 2026, Dirty Bones had only two sites - in London’s Soho and Oxford - but in June launched a further site, in Boxpark Croydon.

Why franchise with Dirty Bones

• ✓Dirty Bones is seeking exceptional food and beverage operators who have the operational expertise and financial capability to grow the brand in their region, with a particular focus on expansion in Ireland. Dirty Bones attracts a Millennial and Generation X diverse audience, with music is central to an experiential, all-day dining experience, and a carefully curated events programme helps drive revenue for franchisees.
• ✓Average start-up costs are £325,000 and both single and multi-unit development agreements are available. The company said: “We are looking for long term partners to form a strong and profitable partnership. Dirty Bones is a founder-led brand, that has been meticulously developed over the last few years. We nurture individuality and, above all, represent good vibes only.”