Love Churros

About Love Churros

Love Churros is an “urban dessert experience” founded in London in 2007 as a group of kiosks, kitchens, food trucks and pop-ups. It has 12 UK locations, offering a choice between filled churros, straight churros, looped churros or churros served with ice cream, plus three overseas in Bahrain. In 2021, it started international franchising by signing a 20-unit developer agreement with a leading hospitality operator in Saudi Arabia. In December 2022, it opened its first overseas location, in Riyadh. The company said: “We make the tastiest, freshest churros and melted Belgian chocolate money can buy. Having travelled Europe for the perfect recipe to create a taste sensation, our mission is to spread our product worldwide. Love Churros was founded by couple Rosie and Jake, as the name ‘Love Churros’ suggests, they are not just a Churros company but a company that takes pride in what they do. We love what we sell, and we love what we do, so service always comes with a smile!” In February 2023, Love Churros announced it had secured a second overseas franchise partner and was eyeing further foreign expansion. “Pleased to announce we have just completed on our master license franchise partnership to open multiple Love Churros across the UAE region over the next ten years,” Nicholson said. “This is a huge milestone for the brand, and we have a few more countries to announce this year.” In March 2024, it hired a new head of operations, Abeer Husani, ahead of its expansion to Bahrain. “This month marks a few exciting milestones for Love Churros London, both in the UK and internationally,” the company posted to social media. “We are thrilled to announce the launch of our first location in the Kingdom of Bahrain. This launch holds particular significance for us as it marks the opening of our first stand-alone brick-and-mortar store.” This was followed in July 2024 by the brand making its regional debut, a kiosk within the McArthurGlen Designer Outlet West Midlands in Cannock. In August 2024, the brand said it is set to open a fourth location with Boxpark, in Camden, and is eyeing further overseas expansion. It is looking to add two further airstream truck locations in Bahrain ahead of further expansion across the region - with target locations including Qatar, Oman, Saudi Arabia, Turkey, Egypt, Jordan and the UAE. In March 2025, Love Churros opened its second regional UK location, in Nottingham, and said it is set to open “many more” locations this year. In September 2025, Love Churros launched its first motorway services site, at Roadchef’s Strensham South services at Junction 8 on the M5 southbound.

Why franchise with Love Churros

• ✓Minimum investment is £35,000 and total investment £44,995 +VAT, with a £9,995 franchise fee. There are two fee models – a percentage of royalties or a fixed fee each month. Third party funding is available, and the company offers a potential ROI within 12 months, with average profits of 34% expected in the first year. Multi-unit deals are possible, and franchisees can progress to become area developers or international master franchises. The company can also work with franchisees to find a cost-effective price if they wish to operate a larger scale store. The franchise agreement is for 15 years, split into three terms of five years, and can be renewed further. The owners are very hands-on and will give support, guidance and assistance to source the right location, along with store designers, equipment suppliers and in-depth training sessions prior to launch. The franchise model is designed to be simple, affordable, cost-effective and profitable, while the package includes assistance with property sourcing, lease advisory, design and contractor tendering through to pre-opening training and post-opening support. Available models are food truck, kiosk and brick and mortar, so the setup costs will vary slightly. The training programmes offered to all franchisees is tailored to their requirements and includes pre-opening hands-on training for up to two weeks. Franchisees receive the rights to use the brand name, IP and trademarks; promotional support including branded marketing materials for local marketing activities; and a franchise operations manual.

Investment breakdown