DumDum Donutterie
Founded in 2013 by Paul Hurley, DumDum Donutterie is a British artisan baked doughnut brand offering stores, kiosks and carts, with a renewed UK franchise expansion programme.
About DumDum Donutterie
DumDum Donutterie was founded in 2013 by artisan doughnut specialist Paul Hurley, who has worked in the sector since 1997. Inspired by patisserie techniques in France and Italy, the family-owned business developed a distinctive baked-not-fried process and sells handmade doughnuts and croissant-doughnut hybrids made with natural ingredients.
The brand grew to around a dozen locations before the pandemic disrupted its franchise pipeline and led to closures, including overseas. In 2026, DumDum announced a new bakery, innovation hub and training facility in Brentford, west London, designed to support renewed expansion. Its Wembley Park opening marked the next phase of growth.
Franchise formats range from mobile carts and kiosks to compact turnkey stores. The franchisor offers property sourcing, lease negotiation, design, fit-out and training for qualifying store packages. Its ambition to reach 100-plus UK sites is a target, not an existing estate.
Why franchise with DumDum Donutterie
- Sell artisan baked-not-fried doughnuts and croissant-doughnut hybrids made with natural ingredients.
- Choose from flexible carts, kiosks and compact stores to suit different locations and budgets.
- Explore a turnkey store package covering property sourcing, lease negotiation, design and fit-out.
- Access a central bakery and innovation hub developed to support product quality and expansion.
- Benefit from a compact service model suited to transport hubs, high streets and busy retail sites.
- Join a British doughnut brand relaunching its franchise growth programme after the pandemic.
Investment breakdown
| Minimum investment | £7,500 |
|---|---|
| Management service fee | 7% |
| Marketing contribution | 1% |
| Agreement term | On request |
What's expected of a franchisee
Property requirements
DumDum offers carts, kiosks and compact stores for high-footfall locations including transport hubs, shopping centres, high streets and pop-ups. Its turnkey store package is based on approximately 200-300 sq ft and covers property sourcing, lease negotiation, design, approvals, build, fit-out and signage. Additional building works may increase costs. Equipment, lease deposits and associated lease costs are excluded.
Training and support
The franchisor’s turnkey store package includes training and support with property sourcing, lease negotiation, design, approvals and installation. DumDum’s new Brentford bakery, innovation hub and training facility is intended to support product development and network growth. Its operating model centres on centrally produced baked doughnuts and straightforward in-store service.
Operational requirements
Franchisees sell artisan baked doughnuts and croissant-doughnut hybrids through carts, kiosks or stores, with coffee and other complementary products where suitable. Operators must manage staffing, stock deliveries, display standards, food safety, customer service and local sales. The model is designed for small footprints and relatively low staffing needs, while central production supports product consistency.
Experience required
DumDum is seeking franchise partners able to run customer-facing retail food operations and uphold its product and service standards. Applicants should be comfortable managing staff, maintaining attractive displays and operating in busy high-footfall environments. The supplied franchise profile states a minimum £60,000 liquid capital requirement, although smaller cart packages are advertised from £7,500.
Territory availability
Gallery
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