Chock Shop

About Chock Shop

Chock Shop is an artisan chocolate brownie business founded in 2013 by Greg Shearman, who began baking and selling brownies at festivals and events across South Wales. The concept developed into a mobile dessert operation serving customers at shows, markets and live events, alongside two reported retail locations in Abergavenny and Saundersfoot. Chock Shop expanded through franchising, establishing regional partners across the UK, from Scotland to London and Cambridgeshire. Following a review of its operations in 2024, the business brought several territories back in-house and shifted its franchise focus towards larger regional operators and businesses with existing street food portfolios. Franchisees sell products supplied by Chock Shop or approved suppliers, helping maintain consistent quality. The model offers exclusive territories, training, launch support and an established range of artisan brownies.

Why franchise with Chock Shop

• ✓Established artisan brownie business with experience selling at festivals, markets and live events.
• ✓Franchise package priced at £10,000 plus VAT, with exclusive regional trading rights included.
• ✓Simple mobile trading model suited to events, shows and existing street food business portfolios.
• ✓Products supplied centrally to maintain quality, with reported gross margins of around 70%.
• ✓Receive comprehensive training, an operations manual, equipment and hands-on launch support.
• ✓Benefit from a five-year renewable franchise agreement and ongoing assistance from the brand.

Investment breakdown

Minimum investment	£11,000
Franchise fee	£10,000
Management service fee	On request
Marketing contribution	On request
Agreement term	5 years

What's expected of a franchisee

Property requirements

Chock Shop’s franchise model is primarily based on mobile sales at festivals, markets, shows and other live events rather than conventional restaurant premises. Franchisees require a suitable vehicle with branded livery and the equipment needed to transport, display and sell brownies. The franchisor provides an initial equipment package and launch assistance. No minimum shop floor area or lease requirement is specified. Operators must secure suitable trading opportunities within their exclusive territories.

Training and support

Chock Shop provides full initial training covering the key aspects of running the franchise, together with a comprehensive operations manual. Franchisees receive an initial equipment package, marketing materials and on-site assistance to launch trading in their territory. The company helps promote new operations and offers ongoing guidance as franchisees develop their customer base. Products are sourced from Chock Shop or nominated suppliers to support consistent quality and presentation.

Operational requirements

Chock Shop franchisees sell artisan brownies at festivals, markets, shows and live events within an exclusive region. Operators are responsible for securing events, planning stock, transporting equipment, setting up their trading area and serving customers. Brownies and other resale supplies must be purchased from Chock Shop or approved suppliers. Products have a reported shelf life of seven to ten days, making stock planning important. Trading can involve outdoor work in all seasons.

Experience required

Chock Shop seeks energetic, organised and self-motivated franchise partners who enjoy meeting customers and working at outdoor events throughout the year. Applicants should be comfortable with physical work, seasonal trading conditions and the planning required to build a profitable event schedule. Previous food industry experience is not specified as essential, as training is provided. The company has also expressed interest in established street food operators seeking to add the concept to their portfolios.

Territory availability