Crepeaffaire

About Crepeaffaire

Crepeaffaire began in 2004 as a family-owned London shop serving crêpes alongside other food and drinks. Founded by Daniel Spinath, the brand has expanded through cafés, kiosks and other flexible formats in the UK and overseas. New concepts have included Crepe & Roll, a Crêpes & Cocktails offer at London’s Hippodrome Casino, a Tesco concession and a drive-thru in Riyadh. In January 2025, following administration and a restructuring, the business was acquired by Crepe Union and Crepe Trading. Crepe Trading held the UK company-operated estate, while Crepe Union oversaw franchise operations in the UK and internationally. The latest supplied snapshot reports ten UK sites and 19 overseas sites: 15 in Saudi Arabia, three in Kuwait and one in the Netherlands. The group is seeking experienced foodservice operators able to develop multiple sites, with franchise support spanning property, fit-out, training, supply chain, marketing and operations.

Why franchise with Crepeaffaire

• ✓Develop a recognised London-born crêpe brand with a presence in the UK and overseas markets.
• ✓Choose from café, kiosk and food truck formats to match different locations and budgets.
• ✓Access established operating methods, sourcing arrangements and supply chain relationships.
• ✓Receive guidance with property selection, store design, shopfitting and opening preparation.
• ✓Benefit from pre-opening training, launch marketing and a dedicated franchise business manager.
• ✓Build a multi-site business with a brand seeking partners able to develop five to ten outlets.

Investment breakdown

Minimum investment	£150,000
Maximum investment	£250,000
Franchise fee	£20,000
Management service fee	7% of net sales
Marketing contribution	1% of net sales
Agreement term	On request

What's expected of a franchisee

Property requirements

Crepeaffaire operates traditional cafés, kiosks and food trucks, allowing prospective partners to consider different property sizes and trading environments. The brand has also opened in a Tesco supermarket, an entertainment venue and a Saudi Arabian drive-thru. Franchisees receive property guidance and help with design and shopfitting. The supplied profile does not state minimum floor areas, required frontage, extraction specifications, parking needs or standard lease terms.

Training and support

Crepeaffaire offers franchisees access to its operating systems, supply chain, sourcing arrangements and established marketing channels. Support includes property guidance, design and shopfitting assistance, training before and after opening, launch marketing and continuing help from a dedicated franchise business manager. The supplied profile does not specify the length or location of initial training, the number of trainees covered or the frequency of ongoing site visits.

Operational requirements

Crepeaffaire franchisees operate crêpe-led foodservice outlets in formats including cafés, kiosks and food trucks. They are expected to follow the brand’s operating methods, use its sourcing and supply arrangements, manage staff and service standards, and oversee local trading performance. The ongoing royalty is 7% of net sales, with a further 1% advertising fee on net sales. The supplied profile does not specify minimum staffing, trading hours or mandatory delivery arrangements.

Experience required

Crepeaffaire seeks franchise partners with a proven record of growing and operating businesses in the foodservice sector. Candidates must be able to secure suitable premises and access sufficient capital for development. The preferred growth profile is five to ten locations within five years, indicating an emphasis on experienced multi-site operators rather than first-time individual owners. The supplied profile does not specify minimum net worth, liquid capital or mandatory qualifications.

Territory availability