Cheat Daze
Founded in Manchester in 2022, Cheat Daze is a growing UK dessert bar franchise serving waffle balls, San Sebastián cheesecake, brownies and soft serve, with nationwide franchise opportunities.
About Cheat Daze
ManchesCheat Daze began in Burnage, Manchester, in 2022, co-founded by Muhammed Abdullah. The dessert bar concept specialises in waffle balls, San Sebastián cheesecake, brownies, soft serve ice cream and indulgent sauces and dips. After expanding into Bramhall, Salford and Bradford, the business opened further outlets through franchising. Its official website reported 15 stores in 2026, with UK locations including Blackburn, Liverpool, Oldham, Stoke, Derby, Birmingham, Preston and Batley. The brand is recruiting single and multi-unit franchisees nationally, with exclusive trading territories. Support covers business planning, site acquisition, design, training, launch marketing and regular business development meetings. Its compact retail format is designed for premises of approximately 300-500 sq ft.
Why franchise with Cheat Daze
- Established dessert brand founded in Manchester in 2022, with 15 UK stores reported in 2026.
- Distinctive menu includes waffle balls, San Sebastián cheesecake, brownies and soft serve.
- Compact 300-500 sq ft retail format offers an accessible route into the dessert bar sector.
- Exclusive territories are available to support local growth for single and multi-unit operators.
- Training combines individual and group sessions, backed by a comprehensive operations manual.
- Franchisees receive site selection, launch marketing and ongoing business development support.
Investment breakdown
| Minimum investment | £72,500 |
|---|---|
| Maximum investment | £92,500 |
| Franchise fee | £20,000 |
| Management service fee | On request |
| Marketing contribution | On request |
| Agreement term | On request |
What's expected of a franchisee
Property requirements
Cheat Daze seeks compact retail premises of approximately 300–500 sq ft for its dessert bar format. The franchisor supports site acquisition, lease negotiations, store design and branded fit-out. Locations should be suitable for customer-facing dessert service and local trading demand. The precise layout, equipment, planning permissions and lease requirements will depend on the property and should be agreed with the franchisor before commitment.
Training and support
New franchisees receive support with business planning, site acquisition, lease negotiations, store design and branded fit-out. Training combines one-to-one and group sessions delivered by experienced team members, supported by an operations manual. The franchisor helps plan the opening, implement systems and launch local marketing. Ongoing support includes brand audits, business development meetings, supply chain access and digital marketing resources.
Operational requirements
Franchisees are expected to operate within Cheat Daze brand standards, manage staff and maintain product quality and customer service. The business provides a defined supply chain, operations manual and regular brand audits. Franchisees are responsible for local trading performance, staffing and day-to-day store management, with support from the franchisor. Opening hours, staffing numbers, equipment, food safety requirements and licences depend on the premises.
Experience required
No previous quick-service restaurant experience is required. Cheat Daze seeks franchisees who are enthusiastic about desserts, committed to excellent customer service and capable of building and supporting a strong team. Applicants should be prepared to follow brand standards, engage with training and take responsibility for their store’s performance. Both single-site and multi-unit operators are welcome, with an entrepreneurial approach and willingness to develop locally.
Request franchise information
Your details go straight to the Cheat Daze franchise team. There's no cost to enquire.