Bubblewrap
Founded in London in 2015, Bubblewrap is a premium bubble waffle dessert brand offering franchise opportunities across the UK and internationally, with investment starting from £80,000.
About Bubblewrap
Bubblewrap is a premium London dessert brand established in 2015 by Tony Fang, inspired by traditional Hong Kong egg waffles. Starting as a Soho pop-up, it opened its first permanent Chinatown store in 2017 and later expanded to locations including Old Spitalfields Market. Its freshly cooked bubble waffles are served with premium toppings and customisable combinations, creating a distinctive grab-and-go treat. The brand reported four London locations and launched franchising in 2022 with its Old Spitalfields Market opening. Bubblewrap has outlined ambitions for at least 25 UK stores and international expansion, targeting city centres, shopping centres and tourist destinations. Through Bubblewrap Franchise Ltd, it offers business setup assistance, operational guidance and ongoing support to both first-time food operators and experienced multi-unit developers.
Why franchise with Bubblewrap
- Established London dessert brand since 2015, with a distinctive Hong Kong-inspired bubble waffle concept.
- Premium grab-and-go desserts feature freshly cooked waffles and a choice of customisable toppings.
- Strong online recognition, with Bubblewrap videos attracting over 33 million Facebook views.
- London trading presence includes prominent destinations such as Chinatown and Old Spitalfields Market.
- UK growth ambitions target at least 25 stores, alongside opportunities for international development.
- Franchise model welcomes first-time food operators and experienced investors, with multi-unit options.
Investment breakdown
| Minimum investment | £80,000 |
|---|---|
| Maximum investment | £150,000 |
What's expected of a franchisee
Property requirements
Bubblewrap seeks high-footfall sites in city centres, shopping centres, tourist destinations and prominent retail areas. Its grab-and-go concept suits busy locations attracting shoppers, visitors and younger customers. Premises must accommodate freshly prepared bubble waffles while supporting consistent service, product quality and brand presentation. Store dimensions, utility requirements and fit-out costs vary by site; no minimum floor area has been confirmed.
Training and support
Bubblewrap Franchise Ltd supports partners from initial application through business setup and ongoing operations. Guidance covers assessing commercial suitability, choosing development locations, staff recruitment, training, marketing and customer growth. Franchisees receive support with performance reviews, financial forecasting and identifying opportunities to expand. The model welcomes operators without food retail experience and offers multi-unit development agreements.
Operational requirements
Bubblewrap franchisees must oversee daily store operations, staff recruitment, training, local marketing and customer service. Operators must maintain freshly cooked waffles, premium ingredients and consistent presentation while meeting food safety, hygiene and employment rules. Responsibilities include monitoring finances, preparing forecasts and reviewing performance. Multi-unit partners need the resources and management skills to establish and operate several locations.
Experience required
Bubblewrap welcomes first-time food retail applicants and experienced operators; previous hospitality or retail experience is not essential. Candidates should demonstrate commercial awareness, business management skills and the ability to recruit and lead teams. Applicants need sufficient funding for the estimated £80,000-£150,000 investment and a commitment to quality and service. Multi-unit partners must have the resources and organisational capability to develop several stores.
Request franchise information
Your details go straight to the Bubblewrap franchise team. There's no cost to enquire.