Truedan
Taipei bubble tea brand founded 2010 and known for brown sugar drinks, expanding internationally since 2018 to more than 30 stores across 12 countries. Its UK debut came at London's Brunswick Centre in 2022, followed by Canary Wharf. Investment ranges from £250,000 to £500,000, with three weeks of training.
About Truedan
Taiwanese bubble tea brand founded in Taipei 2010, Truedan, which specialises in brown sugar bubble tea, has been expanding globally since 2018 and now operates more than 30 stores and kiosks in 12 countries. It made its UK debut in 2022 when it opened at Unit K1 in London’s Brunswick Centre, followed by a further site at South Quay in Canary Wharf. The company said it has been opening two to three new stories in Taiwan every month since the start of 2023, and since opening in the Brunswick Centre, has welcomed an average of more than 10,000 customers per month there. It added: “Just as it was founded, Truedan remains committed to using natural and additive-free ingredients. Moreover, we take great care in sourcing the majority of our raw materials from Taiwan, ensuring their quality through comprehensive production records and inspection reports.”
Why franchise with Truedan
- Truedan is looking to expand its UK base through franchising. The business exhibited at the recent British Franchise Association show in London in 2023 and is offering potential franchisees £8,000 in start-up materials for free, for a limited time only. Investment amounts range between £250,000 and £500,000. Franchisees will get three weeks of complete and elite support and training, provided by the brand’s headquarters or local master franchisee in London. This includes business management training, SOP implementation, on-site and continuous remote practical training and store operation training, as well as a soft opening and grand opening support. The company said: “Our drinks set the industry standard by sourcing only the finest ingredients, primarily from Taiwan. We brew all our teas fresh every few hours, using 100% premium tea paired with our finest Black Sugar Pearl, which boasts a shelf life of four hours. Compared to other QSR concepts, our streamlined techniques and flexible footprints make running your business a breeze. We offer open-minded collaboration support, allowing you to increase revenue through the introduction of additional add-on products. Take advantage of our adaptable menu, featuring seasonal product lines that allow you to capitalise on the latest innovations. From milk foam to brown sugar, we ensure you can cater to the trending preferences of your guests.”
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