Bewiched Coffee

About Bewiched Coffee

Bewiched Coffee is an independent British café brand established in Northamptonshire in 2010 by Matt Fountain. Combining speciality coffee with freshly prepared sandwiches and café food, it offers an alternative to national chains with an emphasis on customer service.

The business operates traditional high-street cafés, express outlets, convenience store locations and drive-thrus. Its flexible approach to property design allows stores to reflect individual buildings.

Bewiched began franchising in 2022 through a partnership with the Heart of England Co-operative Society, opening its first franchised café in Balsall Common that October. It introduced its first drive-thru in 2024 and continued opening new sites. By September 2026, the network had reached a reported 22 locations. Franchise operations are supported by cloud-based performance dashboards and regular reporting, with growth focused on careful site selection and sustainable trading.

Why franchise with Bewiched Coffee

• ✓Independent British coffee brand established in 2010, with 22 reported locations by September 2026.
• ✓Experienced founder with a background in multi-site hospitality management and coffee shop operations.
• ✓Flexible formats include traditional cafés, express outlets, convenience store sites and drive-thrus.
• ✓Established franchise partnership with the Heart of England Co-operative Society dating from 2022.
• ✓Cloud-based management systems provide regular dashboards and insights into store performance.
• ✓Focus on speciality coffee, freshly prepared food and customer service throughout the trading day.

What's expected of a franchisee

Property requirements

Bewiched Coffee considers high-street cafés, compact express outlets, convenience store locations and drive-thrus. It prioritises sustainable sites with customer demand and can adapt smaller or unconventional premises while retaining original building features. Cafés need facilities for coffee and food preparation; drive-thrus require suitable vehicle access and circulation. Minimum floor areas, frontage and technical specifications are not published and should be confirmed with the brand.

Training and support

Bewiched Coffee provides structured training, coaching and employee recognition programmes to support consistent service and product quality. Franchisees access cloud-based systems with automated processes, weekly and monthly performance dashboards and benchmarking across the network. Its experienced management team offers operational guidance for cafés, express outlets and drive-thrus. Initial training duration, opening assistance and field visit arrangements should be confirmed directly.

Operational requirements

Bewiched Coffee franchisees operate cafés, express outlets or drive-thrus, serving speciality coffee and freshly prepared food to brand standards. They manage staffing, training, stock, food safety, customer service and finances. Operators use cloud-based systems and weekly and monthly dashboards to monitor performance and make improvements. Drive-thru sites require efficient vehicle service and order fulfilment. All locations must meet hygiene, employment and safety regulations.

Experience required

Bewiched Coffee seeks commercially minded franchise partners with experience in hospitality, retail or multi-site operations preferred. Candidates should understand the UK coffee market, manage teams effectively and maintain service standards. Skills in site selection, cost control and performance analysis are valuable, alongside confidence using digital reporting tools. Partners should support staff development and sustainable growth. Financial eligibility criteria require confirmation.

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