Treatz

About Treatz

Slough-based dessert parlour launched in 2012, which expanded from one outlet in 2013 to seven in 2016, and now has 18 sites across the UK. It offers Italian gelato ice creams, sundaes, milkshakes, smoothies, cheesecakes and hot waffles. Its first Scottish venue opened in Edinburgh in December 2022. That same year, Treatz founders Mohammad Khalil and Mohammed Monir launched a new better burger business, Chipsta, which they are also looking to franchise out.

Why franchise with Treatz

• ✓The company says it offers a premium product in vibrant and sleek stories, catering for all types of demographics. It said: “Our tried and tested formula, proven methods and successful operational systems ensure a firm foundation for sustainable growth.” Concepts available are stores and delivery stores, with franchise fees starting at £10,000, plus a 5% management fee and a minimum investment of £125,000, and you will need £75,000 in liquid capital. Total investment will be in the region of £255,000, with expected turnover of £650,000. Included in the package is site acquisition, support with staff recruitment and marketing, training modules and programmes, fit-out if required, a full supply chain and ongoing store support. Training takes place initially at head office in Slough, then in an established branch for two weeks. The company will help source machinery and equipment and advise franchise owners on recruitment, supply chain set up and logistics. The brand’s franchise team makes quarterly store and compliance visits to review performance and advise on new product launches, while franchise owners and their staff are given annual refresher training. The company is also offering master franchises in Europe, Asia and the Middle East, for people with a minimum of five years’ experience running multi-franchise operations, access to their own funds and a knowledge of their local market. Franchise fees are dependent on the country, but royalties fees are set at 3% and marketing fees 1%. It said: “As an established and growing national brand, Treatz Dessert Parlour offers investors an attractive franchise opportunity. The franchise is an effective way to start a business in the industry and compete in a highly competitive market, as the brand is already trusted and well-liked by customers.”

Investment breakdown