The Beefy Boys

About The Beefy Boys

The Beefy Boys, the better burger business backed by Manjit Dale, founding partner of TDR Capital, was founded in 2011, in Hereford, by four childhood friends and barbecue enthusiasts: Anthony Murphy, Daniel Mayo-Evans, Christian Williams and Lee Symonds.

The group began as a backyard BBQ pop-up and has since opened restaurants in Hereford, Shrewsbury, Cheltenham, Bath, Oxford and Nottingham. Further sites in Exeter and Cambridge are to follow in 2026.

In the spring of 2026, The Beefy Boys launched an international franchise programme to expand the business overseas, while domestically, the business will “keep its UK offering special with a finite number of sites”. The company was among the exhibitors at last week’s The International Franchise Show 2026 at London’s ExCel.

Why franchise with The Beefy Boys

• ✓A The Beefy Boys franchise comes with an initial investment from £945,000, with a £50,000 franchise fee, plus a 5% royalty fee and 1% marketing fee. The company said: “The Beefy Boys is a British premium burger brand that has elevated this classic into a high-quality experience. Founded in Hereford, it currently operates six locations and continues its expansion into cities such as Nottingham, Exeter and Cambridge.
• ✓“Its growth is supported by industry recognition, including Best Burger at the National Burger Awards and accolades at the World Food Championships. The concept focuses on signature burgers, with carefully selected ingredients and processes, and a strong brand identity that ensure a memorable experience with every visit.”

Investment breakdown