Street Greek

About Street Greek

Street Greek aims to make modern Greek street food the new standard in the QSR industry, “enabling franchise partners with the opportunity to run a profitable business while providing fresh and tasty food at an affordable cost”. The London-based brand, founded by Kristina Koncova in 2018, has five sites in and around the capital, its latest opening coming in Wimbledon in October 2022. That same month, it opened a delivery kitchen in Acton, in partnership with Deliveroo. Koncova said: “The business was founded in 2018 and launched in the spring of 2019 with a store in London’s busy Covent Garden area. The first Street Greek franchisee, a pilot, signed up later that year and the second site opened in January 2020 at a prime location in Fulham Broadway. At that point, it made sense to go down the franchise route, as it allows us to expand the brand at a faster rate. In terms of national growth, we will expand rapidly provided we find the right partners to join us. For us, the people in the business matter most as the partnership is for a minimum of 15 years. We prefer quality of franchisees over quantity! I can foresee the brand succeeding in different countries, but I want a strong foothold on the UK market to start with. This will allow us to really refine all our infrastructure and in particular the supply chain which is crucial in becoming a global brand.”

Why franchise with Street Greek

• ✓Street Greek is one of London's fastest-growing unique QSR franchises. Minimum investment is £150,000 and total investment £200,000, with a franchise fee of £15,000 +VAT, while minimum capital available is £80,000 – although actual costs will depend on factors such as store size, location and inherited condition. Advertising fees are 2% and royalty fees 5%, and average turnover £20,000 per week, while funding support is available. Average floor space for units is 1,200-2,000 square feet, and they offer dine-in, delivery and takeaway. Average unit value is £18,000 per week. The company said: “As a unique QSR brand in the franchise market, there is one key noticeable factor, Street Greek are the only modern Greek street food brand in the industry and we are rapidly expanding nationwide. We’ve quite simply spotted a gap in the market and are very quickly capturing the attention of both experienced and new investors keen on getting in on the action. We have perfected our processes to ensure the food is prepared quickly, consistently and profitably.” The types of operation available are owner operator (completely hands-on), management model (a more hands-off approach) and investor/developer model (investment only). Support is provided with site sourcing and fit-out, on-site operational training, key staff training, cash flow and profit and loss training, guidance on recruitment plus six weeks of pre- and post-launch training. Franchisees must have effective management skills and an understanding of business and operations.

Investment breakdown