Rooster Shack

About Rooster Shack

Independent quick-service food brand serving freshly made piri piri and grilled chicken, wings, wraps, rice boxes, burgers and shakes. Imran Mamud opened the first Rooster Shack with his father in 2016, in Woking, which was followed in 2019 by its first franchise store, in Aldershot. A third site, in Birmingham, was followed by a fourth, in Stockport, in June 2023, and a fifth, in Godalming, in November 2023. The company said: “Since we started in 2016, we have learned a lot of things by developing our first Rooster Shack into an extremely successful store. We now operate it through a clear set of systems and procedures ensuring the highest standards in product quality, customer service, hygiene and safety. As a result, we built a customer base of over 6,000 customers just from a single store. Following the success of our company store, we decided to franchise our business model to selected investors/operators in the UK.” In November 2023, Mamud set up new trade body to represent independent takeaways after saying he “realised how lonely and difficult it is” setting up your own franchise. “There are 48,000 takeaways across the nation and only 15% are chains, meaning that the majority of revenue is coming from independents - and yet independents get no support or help,” he said. His National Fast Food Association venture will offer membership at £100 per year, with the aim of “helping takeaway businesses with every aspect of their business”. In July 2025, Abbas Mamud said Rooster Shack is aiming to grow to 25 sites over the next five years and has lined up an international debut in 2026. “As the co-founder and chief operating officer of Rooster Shack, my vision for the next five years is both ambitious and exciting,” he said. “I firmly believe we can expand out footprint to 25 stores during this period. To achieve this growth, we’re implementing a strategic plan that focuses on thorough market analysis and selecting prime locations. We’re also investing in technology to streamline our operations, making the customer experience even better. A significant milestone on this journey will be the opening of our first store outside of the UK, in the Middle East, in 2026. I’m confident that with our shared passion and commitment, Rooster Shack will continue to grow and thrive on a global scale.”

Why franchise with Rooster Shack

• ✓Rooster Shack said it has a strong track-record of supporting franchisees in getting the best return on their investment via outstanding operational support, training, deals with approved vendors and strong marketing activity to drive sales. Its product range allows franchise businesses to benefit from multiple revenue streams and it is proven to trade successfully from as little as 500 square-foot locations. As a result, rent percentage in Rooster Shack is usually in single digits. It is ideally suited to suburban secondary shopping parades with a middle-class residential population and presence of students and office workers. Minimum investment is £120,000 and total investment £185,000, with a £17,500 +VAT franchise fee. Third party funding is available and expected revenue after two years is £500,000. Advertising fees are 2% and royalty fees 5%, while average floor space is 700 square feet. Franchisees will benefit from continuous menu and new product development; group purchasing schemes; introduction to nominated suppliers; lease acquisition services and assistance with location selection; ongoing analysis of the key performance indicators; ongoing updating of the operations manual, EPOS system and other operations software; branded promotional materials and corporate uniform; design and availability of loyalty schemes; website maintenance; regular visits to franchised for review and planning; and a national marketing planning strategy. The company said: “Our requirements are that you have tenacity and the will to learn our systems, but first and foremost, you must have a true passion for hospitality and our delicious chicken. You will be provided with a structured initial and ongoing training programme, as well as advice and support in excess of what an average franchisor provides. You will benefit from a number of different services to facilitate your start-up and the progressive growth of your business.”

Investment breakdown