Really Awesome Coffee

About Really Awesome Coffee

Coventry-based mobile coffee van business founded in 2010 by Kevin Haswell which builds high-end coffee vans, as well as converting existing vehicles, and is looking to grow its expanding franchise business. It is also a national distributor for La Cimbali espresso machines and coffee grinders and sells its own-brand coffee to cafes, hotels, coffee shops and restaurants. It also offers barista training at its Coffee Academy courses. In August 2022, Really Awesome Coffee celebrated sending out its 100th franchise van from its head office. Founder and managing director, Kevin Haswell said: “The plan was always to build a network of franchised coffee vans. However, to actually hit 100 vans, and have an amazing team around me, is a great feeling, and in honesty, I think we’re really only just getting started.

Being a mobile operation, we have been able to adapt our business model to meet the challenges of the last few years, and these adaptations have helped the network grow and thrive. The flexibility and control that a mobile coffee business provides sets us up for continued growth and even more success over the next few years.” While the majority of its network run single coffee vans from home, many operate multiple mobile cafes. The company also supports several bricks and mortar coffee shops, events trailers and mobile coffee stations.

Why franchise with Really Awesome Coffee

• ✓The Really Awesome Coffee franchise network has seen huge growth and in the last year, doubling the number of its partners. It attributes this success to a proven franchise system and extensive training and launch program, as well as the “massive growth seen in the UK within the coffee retail market”. “Through our years of experience in the mobile coffee business, we provide entrepreneurs with the information, skills and support necessary to build a profitable mobile coffee franchise in the rapidly expanding UK coffee sector”, said owner Kevin Haswell. “At a time where a large portion of the country are experiencing challenging circumstances, the majority of our network of mobile cafés are experiencing increased demand for their services, from traditional trading locations as well as new and unexpected places. We are very fortunate to be part of an industry that has been able to weather the covid-19 storm well, and actually stand to benefit from this terrible event.” Franchisees range from working a few hours a day to a full working day, and from working their own van to managing multiple vans. Each franchise territory has been proven to show it can support more than one van. The company has built strong relationships with finance companies and will assist in all aspects of the finance process. Investment can be from as little as £6,500, which includes a deposit on a van, access to training and launch programmes and initial working capital. The full franchise package is £19,950+VAT, which will include support in management, sales and marketing and brand awareness. Ongoing management services fees are £69 per week, while franchisees will enjoy reduced prices from suppliers on consumables items also, and the “unique” coffee van design should save more than £2,500 a year in fuel. Following comprehensive training, a franchise development manager will help build a customer base and daily coffee route, followed post-launch by ongoing data-led support and regular reviews, in which goals and targets are set.