Paulaner

About Paulaner

The original Paulaner Bräuhaus opened in Munich in 1989, and the business has grown to circa 40 sites, with venues as far afield as Singapore, Shanghai, Indonesia and Azerbaijan, along with seven sites across Germany. Propel revealed in August 2023 that Paulaner Franchise & Consulting, a subsidiary of Paulaner, the Bavarian brewery established in 1634 in Munich, was looking to launch its restaurant and bar concepts in the UK. The business has teamed up with property adviser Christie & Co as it looks to secure a number of “ambitious hospitality entrepreneurs” or investment groups that can open up to ten sites throughout the UK in the next few years. With a focus on serving traditional food and beer “in a great atmosphere”, Paulaner said its restaurants offer an authentic Bavarian hospitality experience. Lars Eckart, managing director of Paulaner Franchise, said: “We are convinced we can achieve great success with our Paulanerbreweries and pubs in the UK. The market is ready for us. Paulanerstands for outstanding beer culture, brewed in accordance with the German Purity Law. We now want to bring this centuries-old craft of brewing closer to British beer lovers. Our aim is to ignite enthusiasm for genuine, traditional Bavarian beer in the UK, while ensuring the highest standards of quality. Alongside our exquisite beer offering, our Bavarian food will provide an authentic gastronomic experience.” Hans Neumaier, director business development at Paulaner Franchise, added: “We have been successful in the UK market for years with our excellent Munich beer. Now we want to bring authentic Bavarian gastronomy to the UK. We bring brewing expertise and a well-thought-out franchise concept, and in Christie & Co we have a partner with excellent knowledge of the property and franchise market.” In November 2023, Propel revealed that a number of established pub groups are among those who have expressed interest in taking on a UK Paulaner franchise.

Why franchise with Paulaner

• ✓For the UK market, Paulaner Franchise is looking for franchise partners with the capability to invest in high traffic locations in major towns and cities in the UK. The expansion is supported by a full complement of expert brewers, architects, designers, marketing and operations team. There are three restaurant types – the Bräuhaus with its on-site micro-brewery; the Wirtshaus where the focus is on the menu matched with Paulaner beer; and the Bierhaus, the traditional Bavarian pub. Bräuhauses need to be in prime locations (one per city) with 1,2000sqm indoors and 200sqm outdoors. They must offer 350 seats and have a sales mix of 55% food and 45% drink. Capital requirement is about €3.800 per sqm. Wirtshauses must be in prime locations (one per city) with 300sqm indoors and 100sqm outdoors. They must offer 150 seats and have a sales mix of 60% food and 40% drink. Capital requirement is about €3.250 per sqm. Bierhauses need to be in high frequency and travel plazas such as inner-city malls and airports with 300sqm indoors and 100sqm outdoors. They must offer 150 seats and have a sales mix of 40% food and 60% drink. Capital requirement is about €3.500 per sqm. All modules offer a premium brand concept, fresh speciality beers brewed on-site, Bavarian tradition and cultural experience, authentic food menu, comfortable seating and entertainment, events and promotions and a unique ambience and atmosphere. “Implementing our Paulaner franchise concept into the existing building structure is the key element for our look and feel,” the business said. “We will help you to assess the suitability of your property. We will accompany you all the way through the design phase to final visualisations and you also benefit from access to a broad network of partners. The Paulaner franchise restaurant supports and contributes to transport the brand Paulaner and its core values. In addition to individual personal support, we provide a web-based media database to assist our franchisees with their marketing and sales promotion. We will provide you with an ever-growing collection of contemporary Bavarian dishes and the occasional secret recipe exclusively design for our franchise partners. We constantly keep our eyes and taste buds open to include the latest culinary developments, especially those that pair well with our speciality beers. Before being rolled out to our franchise partners, all recipes are extensively tested and trialled to ensure continuity and quality. Even once your restaurant is up and running, the world is only a short distance away for our master chefs and our digital kitchen operating system.” Advantages include a modern franchise set-up in combination with a strong franchise US, a proven system, an established brand with international brand recognition, complete interior design package and facility planning support, complete pre- and post-opening support package, ongoing support through head office and area manager, possible territorial/channel exclusivity and continuous product innovation. It is seeking franchisees who are intereste4d in a long-term business partnership with Paulaner with a willingness and ability to join a multi-national franchise system, preferably with previous experience in franchised business environments and substantial experience in complex restaurant operations. They must also have a proven ability to finance complete project investments and be interested in potentially developing further units.