Pablo Eggsgobao

About Pablo Eggsgobao

Brunch concept Pablo Eggsgobao was founded in 2020 by Emma Dent and specialises in breakfast bao buns featuring folded omelettes, hash browns and sausage patties. In April 2026, Pablo Eggsgobao launched a franchise opportunity and plans to expand across the UK before exploring international opportunities.

Charlie Mander, co-founder of Presman & Colard, which is working with Pablo Eggsgobao on its expansion plans, told Propel: “Pablo Eggsgobao is continuing its expansion across Newcastle and Edinburgh, operating multiple sites with a further location set to open within the next four weeks. The business is delivering very strong site performances and has built a significant social media following, helping to drive sustained demand and brand awareness.

“The business has also recently launched its franchising programme in partnership with Presman & Colard, with strong early interest and multiple applicants already under review, including operators in London and the Home Counties. Pablo Eggsgobao plans to expand across the UK over the next three years through a mix of company-owned and franchise locations, before exploring international opportunities.”

In June 2026, Pablo Eggsgobao opened its first franchise site, in Newcastle. This was its sixth site overall and joined its locations in Whitley Bay, Newcastle and Sunderland in the north east, and Inverleith and Morningside in Edinburgh.

The following month, the company said it is ramping up its franchise growth and has received applications for its first southern sites, with applications already received for prime Central London, Edinburgh and Bristol.

Why franchise with Pablo Eggsgobao

• ✓Minimum investment is £150,000 and franchise fee £15,000, with capex starting from £150,000. Royalty fee is 6% and marketing fee 1%, with an expected ROI in 12 months.
• ✓A Presman & Colard spokesman said: “Pablo Eggsgobao is a bold breakfast concept that has built a loyal following in Edinburgh and Newcastle, known for its playful personality and distinctive breakfast-inspired bao buns. The brand has quickly become a favourite for customers looking for something different to start their day.
• ✓“By combining soft steamed bao buns with flavour-packed breakfast ingredients, Pablo has created a concept that stands out from the traditional breakfast and brunch offer.
• ✓“Alongside its growing popularity in-store, Pablo has also built a strong online presence, with over 50,000 followers across social media, helping the brand generate buzz, attract new customers and build a loyal community around its food.
• ✓“With strong demand, vibrant branding and a menu designed for modern food culture, Pablo Eggsgobao is now exploring franchise partnerships to expand the concept into new cities.
• ✓“Pablo Eggs Go Bao offers a fresh take on the breakfast category. At the centre of the menu are pillowy steamed bao buns filled with breakfast-inspired flavours, layered with crispy toppings and signature sauces. This creates a breakfast experience that feels comforting, indulgent and completely different from typical morning food options.
• ✓“The concept is designed to be quick, satisfying and memorable, making it ideal for busy city centres where customers want something delicious and convenient on their way to work or during a weekend brunch outing. Pablo offers a distinctive concept in the fast-growing breakfast and brunch category.
• ✓“Franchise partners receive support throughout the process including site selection, store design guidance, operational training and marketing support. With a concept built for efficiency and scalability, Pablo Eggsgobao offers strong potential for growth in busy urban locations. We are looking for franchise partners who share our enthusiasm for great food and vibrant hospitality.
• ✓“Previous experience in food and beverage can be beneficial but is not essential. What matters most is the commitment to delivering the Pablo experience and maintaining the brand’s standards. We welcome partners who are excited about growing with a distinctive and creative food concept.
• ✓“Investment levels vary depending on the location and size of the store. Typically, the investment includes the franchise fee, store design and build, kitchen equipment, opening inventory, marketing and working capital. Franchise partners gain access to Pablo’s operating systems, supplier network and training programmes, along with ongoing support from the brand team.”

Investment breakdown