Gravity

About Gravity

Gravity was founded in 2014 by Michael Harrison and Harvey Jenkinson, opening its first trampoline park in 2015. The business has since developed into a multi-attraction leisure operator, combining active entertainment with technology-led experiences. Its concepts include Gravity Active trampoline parks, Gravity Max entertainment destinations, Gravity Social activities and Gravity Arcade.

Attractions across the estate include trampolining, climbing, e-karting, augmented reality bowling, digital darts, shuffleboard and arcade games. Venues are designed for families, groups, parties and corporate events, with larger sites incorporating food and drink facilities. Gravity has also pursued international franchising, including a venue in Leipzig, Germany. Following a company voluntary arrangement in December 2025, the business has focused on stabilising its estate. Franchise partners can access property expertise, equipment sourcing, training, marketing systems and operational support.

Why franchise with Gravity

• ✓Join an established British active entertainment brand offering attractions for all age groups.
• ✓Develop a leisure destination combining trampolining, games and technology-led experiences.
• ✓Benefit from experience negotiating with major landlords and identifying suitable venues.
• ✓Access guidance on attraction layouts, specialist equipment and venue development.
• ✓Receive training, management tools, marketing resources and ongoing operational support.
• ✓Explore opportunities for large-scale entertainment venues and international development.

Investment breakdown

Minimum investment	£500,000
Franchise fee	£50,000
Management service fee	On request
Marketing contribution	On request
Agreement term	On request

What's expected of a franchisee

Property requirements

Gravity typically seeks large commercial premises of approximately 30,000-80,000 sq ft, depending on the attraction mix. Larger Gravity Max developments may require 50,000-100,000 sq ft. Suitable locations include major shopping centres, leisure destinations and mixed-use developments with strong catchment areas. Venues need appropriate ceiling heights, structural capacity, access, parking and safety facilities. Gravity assists with site assessment, landlord negotiations and equipment planning.

Training and support

Gravity provides franchise partners with assistance in identifying suitable sites, negotiating property terms and sourcing specialist attraction equipment. Its support includes a training and development programme, operational guidance, marketing resources and management tools. The business also draws on its experience delivering large leisure venues and working with major landlords. Franchisees should confirm the scope of opening assistance, staff training and ongoing field support within their agreement.

Operational requirements

Franchisees manage attraction safety, equipment inspections, staffing, customer service, bookings and financial performance. Venues must comply with applicable health and safety requirements, maintain appropriate insurance and ensure staff are trained to supervise activities. Depending on the concept, operators may also oversee food and drink, parties, corporate events and evening entertainment. Preventative maintenance, incident reporting, local marketing and customer experience are essential responsibilities.

Experience required

Gravity is suited to financially capable investors with strong operational and management experience. Applicants should be comfortable overseeing large premises, substantial teams, safety-critical attractions and significant capital expenditure. Experience in leisure, hospitality, property or multi-site operations would be advantageous. Franchisees need access to at least £500,000 for an entry-level opportunity, with £1m in liquid capital indicated for a flagship development.

Territory availability