Frurt
Founded in Manchester in 2010, Frurt is a British frozen yoghurt franchise offering soft serve, vegan options and over 50 toppings through shops, kiosks and self-serve outlets.
About Frurt
Frurt was established in Manchester in 2010 by Shaza and Syed Hassan with the aim of creating high-quality frozen yoghurt and soft serve. Its menu features frozen yoghurt with more than 50 toppings, alongside vegan, gluten-free and dog-friendly options. Bright interiors, bespoke store designs and late opening hours contribute to its dessert-led, social experience.
The family-run business launched franchising in 2023 and has expanded beyond the North West into Yorkshire, the Midlands and southern England. Its estate includes staffed service shops, self-serve stores and kiosks, including a Morrisons concession in Kirkstall. The official store directory currently lists 18 UK locations, including Lakeside in Essex. Franchisees can access support with property selection, design, purchasing, training and business administration. Multi-site and regional development opportunities are also promoted.
Why franchise with Frurt
- Join an established British frozen yoghurt brand trading since 2010 with a growing UK estate.
- Offer frozen yoghurt with more than 50 toppings, including vegan and gluten-free choices.
- Choose from staffed stores, self-serve outlets and compact kiosks to suit local demand.
- Access assistance with site selection, lease negotiations and bespoke interior design.
- Benefit from staff and equipment training, supplier buying power and business guidance.
- Explore multi-unit development with potential economies of scale and royalty incentives.
Investment breakdown
| Minimum investment | £90,000 |
|---|---|
| Franchise fee | £18,000 |
| Management service fee | On request |
| Marketing contribution | On request |
| Agreement term | On request |
What's expected of a franchisee
Property requirements
Frurt seeks prominent retail premises of approximately 300–800 sq ft, with formats spanning small cafés, self-serve stores and kiosks. High-footfall shopping streets, retail centres and supermarket concessions may be suitable. Each site needs appropriate frozen yoghurt equipment, food-safe storage, utilities, customer circulation and space for toppings. The franchisor offers location guidance, lease negotiation assistance and bespoke design; final requirements vary by format.
Training and support
Frurt offers franchise partners assistance with site selection, lease negotiations and tailored shop design before opening. Support includes staff and equipment training, purchasing discounts and guidance on HR and accounting. The brand promotes access to its established operating experience and a dedicated franchise team, with ongoing support for single-site and multi-unit operators.
Operational requirements
Operators oversee frozen yoghurt preparation, toppings, equipment hygiene, allergen controls, stock, staffing and customer service. Service shops, self-serve stores and kiosks have different staffing and supervision needs. Franchisees must maintain product consistency, food safety and brand presentation, manage promotions and monitor delivery orders where offered. Trading hours, maintenance, waste control and purchasing arrangements should reflect the approved premises and operating format.
Experience required
Frurt prefers franchisees with previous retail or management experience and a commitment to customer service. Applicants should be able to lead teams, follow brand procedures, control costs and maintain a welcoming environment. Hands-on single-site operators and investors seeking multiple outlets may be considered, subject to financial and operational suitability.
Territory availability
Request franchise information
Your details go straight to the Frurt franchise team. There's no cost to enquire.