Fish Delish
Founded in Croatia in 2020, Fish Delish is a seafood street food franchise serving inventive fish burgers, fish dogs and salads, with flexible container and restaurant formats.
About Fish Delish
Fish Delish was established in Murter, Croatia, in 2020 by Stefano Petrovic. The concept brings fish into the street food market through inventive dishes including fish dogs, seafood burgers, kebabs, pasta and salads, alongside drinks and cocktails. Drawing on its founder’s experience in seafood purchasing and wholesale, the brand emphasises ingredient quality, accessible preparation and a distinctive visual identity.
The business has expanded through franchising, offering fully equipped standalone containers, smaller units with limited menus and permanent stores with broader all-day menus. Its model is designed for tourist destinations, beaches and busy urban centres. Fish Delish has also expanded beyond Croatia, while seeking UK partners. Franchisees receive location assessment, design guidance, recipes, staff training, procurement assistance and ongoing operational support.
Why franchise with Fish Delish
- Introduce a distinctive seafood street food concept built around fish burgers and creative dishes.
- Choose a turnkey container, compact beachside unit or fitted store to suit the location.
- Access a standardised recipe book, operating manuals and clear brand presentation guidelines.
- Receive practical staff and management training before opening a Fish Delish franchise.
- Benefit from site assessment, design assistance and procurement support during set-up.
- Use ongoing operational and marketing support to develop a seafood-focused local business.
Investment breakdown
| Minimum investment | £6,700 |
|---|---|
| Maximum investment | £206,000 |
| Management service fee | On request |
| Marketing contribution | On request |
| Agreement term | 10 years |
What's expected of a franchisee
Property requirements
Fish Delish offers three formats: a fully equipped standalone container, a smaller beachside container with a limited menu, and a fitted store suitable for all-day trading. Preferred locations include waterfronts, beaches, tourist centres, shopping areas and busy city streets. Its franchise brochure indicates at least 15 sq m of land for standalone units and 25-100 sq m for stores. The franchisor checks proposed sites and supplies design and layout guidance.
Training and support
Fish Delish provides staff and management training, an operations manual, recipe book and guidance on brand presentation. Its 2024 franchise brochure states that franchise training must be completed within 14 days before opening. Support also includes site verification, architectural concepts, procurement assistance and marketing materials. Franchise partners receive ongoing operational guidance, including advice on sourcing ingredients and maintaining consistent preparation standards.
Operational requirements
Fish Delish franchisees prepare and serve fish-focused street food, manage staff, maintain food hygiene and oversee stock, customer service and financial performance. The menu and service arrangements depend on whether the site is a standalone container, a smaller beachside unit or a permanent store. Operators must follow approved recipes, ingredient standards and brand presentation requirements. Daily responsibilities also include purchasing, local promotions and maintaining equipment.
Experience required
Fish Delish seeks motivated entrepreneurs with leadership, organisational skills and knowledge of their local market. Previous catering or retail experience is desirable but not mandatory. Franchisees should be comfortable managing employees, maintaining food quality, following standardised procedures and making commercial decisions. Applicants must secure sufficient investment for their chosen format and complete the franchisor’s training before opening.
Territory availability
Request franchise information
Your details go straight to the Fish Delish franchise team. There's no cost to enquire.