Eddie Rocket’s

Founded in Dublin in 1989, Eddie Rocket’s is an Irish casual dining franchise serving American-style burgers, fries and shakes in retro diners, with restaurants across Ireland and Northern Ireland.

Investment from €1m 1 UK sites Territories: 1 UK restaurant confirmed in Newry; 41 diners reported across Ireland and Northern Ireland.
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About Eddie Rocket’s

Eddie Rocket’s is an Irish casual dining restaurant chain established in Dublin in 1989. Inspired by classic American diners, the brand combines retro interiors, booth seating and a lively atmosphere with a menu of freshly prepared burgers, fries, hot dogs, chicken dishes, desserts and milkshakes.

The business has developed a substantial franchise network across Ireland and Northern Ireland, with most restaurants operated by franchise partners. Eddie Rocket’s forms part of Rocket Restaurants Group, which also operates the smaller Rocket’s fast-casual concept alongside several other food brands.

The group has invested in digital ordering, delivery, click-and-collect and self-service technology to support changing customer habits. Eddie Rocket’s offers franchise opportunities for operators seeking an established casual dining concept with a recognisable identity, broad menu and multiple ordering channels.

Why franchise with Eddie Rocket’s

  • Operate an established Irish diner brand with more than three decades of casual dining experience.
  • Serve American-style burgers, fries, hot dogs and milkshakes in distinctive retro surroundings.
  • Benefit from a recognisable restaurant identity built around classic diner food and atmosphere.
  • Offer dine-in, takeaway, collection and delivery services to reach different customer occasions.
  • Access digital ordering and self-service technology developed across the wider restaurant group.
  • Explore a proven franchise format supported by an established Irish multi-brand restaurant operator.

Investment breakdown

Minimum investment€1,000,000
Franchise fee€45,000
Management service fee6%
Marketing contribution3%

What's expected of a franchisee

Property requirements

Eddie Rocket’s operates full-service American-style diners designed around customer seating, food preparation and takeaway operations. Premises require a commercial kitchen, food storage, dining space, customer facilities and suitable access for collection and delivery orders. The retro restaurant format also incorporates distinctive interior design and branding. 

Training and support

Eddie Rocket’s operates within Rocket Restaurants Group, an established Irish franchising business with its own supply and distribution division. The group has developed digital ordering, delivery, collection and self-service systems to support restaurant operations. Franchisees can enquire about the group’s operational framework and available support services. 

Operational requirements

Eddie Rocket’s franchisees manage casual dining restaurants serving burgers, fries, hot dogs, chicken, desserts and milkshakes. Daily operations involve food preparation, customer service, staff management, stock control, hygiene and financial oversight. Restaurants may also handle takeaway, delivery and collection orders through digital systems. Operators must maintain the brand’s diner atmosphere, product quality, service standards and consistent customer experience.

Experience required

Eddie Rocket’s franchise opportunities suit well-capitalised operators with strong business management, leadership and customer service skills. Experience in hospitality, restaurant operations or multi-site management would be valuable for overseeing a full-service diner. Applicants must be capable of managing staff, food safety, financial performance and brand standards. Prospective franchisees generally require liquid capital equivalent to approximately 30% of their total investment.

Key facts

SectorCasual Dining
Founded1989

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