CUPP | Coffee. Matcha. Boba.

About CUPP | Coffee. Matcha. Boba.

CUPP is a British speciality drinks brand built around Coffee. Matcha. Boba., combining premium beverages with an Asian-inspired food menu. Starting from a converted Citroën H van in Bristol in 2012, the business has grown to more than 35 UK stores and four international locations across India, Finland and Norway. Its menu features barista-quality coffee, matcha and boba alongside Korean-style chicken, Japanese-inspired hot sandos, katsu rice bowls and signature Taiwan French Toast. Designed for all-day trading, CUPP combines a distinctive, design-led café environment with a streamlined operating model and a focus on repeat visits. The brand offers flexible franchise formats, from compact kiosks to full cafés, with investment typically starting at £120,000-£150,000 per store, depending on size and location. Franchise partners benefit from comprehensive training, marketing assistance and ongoing operational support, with exclusive UK territories available.

Why franchise with CUPP | Coffee. Matcha. Boba.

• ✓Join a recognised British brand with more than 35 UK stores and an international presence.
• ✓Benefit from high gross-profit drinks and food within a streamlined operating model.
• ✓Access an established business concept designed for repeat visits and all-day trade.
• ✓Receive structured training to help establish and operate your CUPP franchise.
• ✓Access operational guidance and marketing support throughout your franchise journey.
• ✓Choose from kiosks to full cafés, with exclusive UK territories available for expansion.

Investment breakdown

What's expected of a franchisee

Property requirements

CUPP seeks 400-1,500 sq ft premises in prime UK locations, preferably with Class E(b) use; suitable Class E retail units may be considered. Preferred sites include high streets, shopping centres, transport hubs, universities and retail parks. Locations should offer at least 1,000 passing pedestrians and access to 500 target customers daily, with prominent ground-floor frontage, signage and convenient delivery access. Retail units, kiosks and compact takeaways are considered.

Training and support

CUPP provides two weeks of initial training: one at HQ covering products, service and operations, followed by hands-on launch support in-store. HQ assesses proposed sites and guides store set-up. Each franchisee receives a dedicated Franchise Manager, weekly KPI calls, site visits, audits and quarterly forums. National campaigns, six-weekly marketing guides and local support are provided, alongside EPOS, CRM, stock management and training systems.

Operational requirements

CUPP offers owner-operated and management-led franchise models. Franchisees not involved in daily operations must appoint an experienced Store Manager at each location. Staffing and opening hours depend on store size, demand and local requirements. Each site requires a full fit-out to CUPP brand specifications, including equipment, fixtures and operating systems. No dedicated vehicles are required. CUPP HQ provides training and ongoing support to maintain consistent standards.

Experience required

Previous experience in food, hospitality or retail is beneficial but not essential. CUPP welcomes franchisees from varied backgrounds who are customer-focused, commercially aware and passionate about the brand. Applicants should be able to recruit and motivate teams, understand sales, costs and KPIs, follow operational standards and respond to feedback. A hands-on approach, particularly during launch, and a commitment to building local community relationships are valued.

Territory availability

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