Bubbleology

About Bubbleology

Bubbleology is an international bubble tea and waffle brand established in London by Assad Khan in 2011. Operating across the UK, Europe and North America, it offers customisable milk teas, fruit teas, bubble fizz drinks and seasonal specials alongside bubble waffles. Its colourful, laboratory-inspired stores and trained Bubbleologists create a distinctive customer experience. With 35 reported UK locations, the brand operates through high street stores, shopping centre units and flexible kiosk formats. Bubbleology has also expanded into retail through make-at-home products stocked by major supermarkets, including Asda, Ocado and Sainsbury’s. Supported by brand collaborations and a social media following exceeding 350,000, the company continues to pursue UK and international franchise expansion in high-footfall locations.

Why franchise with Bubbleology

• ✓International bubble tea brand established in London in 2011, with 35 reported UK locations.
• ✓Distinctive laboratory-inspired stores and trained Bubbleologists create a recognisable experience.
• ✓Flexible high street, shopping centre and kiosk formats, including an innovative mobile Airstream.
• ✓Wide product range spans milk teas, fruit teas, bubble fizz, cocktails and freshly made bubble waffles.
• ✓Retail partnerships with Asda, Ocado, Sainsbury’s and One Stop extend the brand beyond its stores.
• ✓Franchisees receive initial training, operational guidance, supply chain access and ongoing marketing support.

Investment breakdown

Minimum investment	£76,000
Franchise fee	£23,000
Management service fee	5% monthly royalty fee
Marketing contribution	1% monthly marketing fee
Agreement term	5 years, renewable for a further 5 years under the franchise agreement

What's expected of a franchisee

Property requirements

Bubbleology offers three franchise formats: high street stores of 300-800 sq ft, kiosks of 160-240 sq ft and in-line units of 200-500 sq ft. Sites need water, drainage and a 32-amp three-phase power supply. Locations are assessed for footfall, commercial suitability and operational needs. Franchisees must use approved equipment, ingredients and suppliers. A mobile Airstream concept also exists, although its franchise availability is unconfirmed.

Training and support

Bubbleology provides up to ten days of pre-opening training covering drink preparation, customer service, food safety and store management, supported by operational manuals and launch assistance. Ongoing support includes headquarters visits, refresher training, new product guidance and performance reports. Franchisees also receive marketing advice, access to seminars and centralised supply chain purchasing, with direct support from Bubbleology’s London headquarters.

Operational requirements

Bubbleology franchisees must manage daily operations, staff, stock and product quality while meeting food safety, hygiene and employment requirements. All ingredients, equipment and supplies must come from approved sources. Operators must uphold the brand’s laboratory-inspired presentation, follow pricing guidance and participate in training, reviews and a fee-based mystery shopping programme. Proposed sites are assessed for commercial viability before approval.

Experience required

Bubbleology seeks financially qualified franchisees with at least £76,000 in available assets and a minimum net worth of £230,000. Applicants should demonstrate business management skills, commercial awareness and the ability to recruit and lead teams. Retail, hospitality or food and beverage experience may be beneficial, but no specific industry requirement is confirmed. Partners must uphold brand standards, manage local marketing and maintain consistent operations.

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