Cakes & Bakes
Founded in East Ham, London, in 2002, Cakes & Bakes is an egg-free celebration cake retailer with 23 reported UK shops, offering personalised designs and nationwide franchise opportunities.
About Cakes & Bakes
Cakes & Bakes was established in East Ham, London, in 2002 by Ashok Duppati and Dheeraj Siripurapu. The business specialises in egg-free celebration cakes, with more than 100 flavours and designs that customers can personalise. Its range also includes brownies, biscuits, savoury pastries, drinks and party accessories. In February 2026, it reported 23 UK locations, mainly across Greater London and the Home Counties, with a shop in Leicester. Its first franchise outlet opened in Tonbridge in February 2024. Cakes & Bakes is pursuing wider UK franchise growth, with seven additional locations reported under construction in February 2026. Franchisees receive baked sponges and ingredients from the company and decorate and finish cakes in-store. The franchise package includes training, equipment, fit-out assistance, launch marketing and ongoing head-office support.
Why franchise with Cakes & Bakes
- More than 100 cake flavours and designs can be personalised for birthdays and celebrations.
- Egg-free cakes and a growing interest in vegetarian products support a specialist offer.
- Central supply of baked sponges lets franchisees focus on decorating and serving customers.
- Initial and on-territory training help new operators learn the systems and finish cakes.
- Shop packages include equipment, fit-out assistance, signage and launch marketing support.
- Established in 2002, the brand reported 23 UK shops and plans for further franchise growth.
Investment breakdown
| Minimum investment | £185,000 |
|---|---|
| Franchise fee | £25,000 |
| Management service fee | On request |
| Marketing contribution | On request |
| Agreement term | On request |
What's expected of a franchisee
Property requirements
Cakes & Bakes offers Extra and Standard shop formats for high streets, small towns and town squares. A kiosk format is intended for high-footfall settings such as shopping centres and food halls, but is available only to existing franchisees. The franchisor provides assistance with fitting out premises, equipment and external signage. Minimum floor area, lease requirements and detailed location criteria have not been supplied and should be confirmed before publication.
Training and support
Franchisees receive comprehensive initial training covering the company’s systems, policies and operating procedures, together with on-territory training and a franchise operations manual. Pre-opening support includes equipment, fit-out assistance, initial stock, signage and a launch marketing and PR package. The head-office team continues to provide operational support and marketing materials, including social media assistance, throughout the franchise relationship.
Operational requirements
Franchisees run a Cakes & Bakes retail outlet, serving egg-free celebration cakes, bakery products, drinks and party accessories. The company supplies baked cake sponges and ingredients; franchise teams decorate and finish cakes in-store rather than baking sponges from scratch. Operators must manage staff, customer service, cake presentation, stock and local marketing while following the franchisor’s systems and procedures. The kiosk option is restricted to existing franchisees.
Experience required
Applicants do not need to be qualified bakers or have previous baking experience. Cakes & Bakes provides initial and on-territory training to help franchisees decorate and finish cakes, operate the shop and follow its procedures. Candidates should be prepared to run a customer-facing retail business, manage staff and maintain product and service standards. The company reports relationships with lenders, but any borrowing is subject to eligibility and lender approval.
Territory availability
Key facts
Request franchise information
Your details go straight to the Cakes & Bakes franchise team. There's no cost to enquire.