Brunch & Cake

About Brunch & Cake

Brunch & Cake is an award-winning all-day dining and bakery brand that began as Cup & Cake in Barcelona in 2010 before adopting its current concept in 2012. Inspired by traditional home cooking, the brand combines freshly prepared bakery products with generous portions, creative presentation and wholesome ingredients. Its restaurants serve breakfast, brunch and lunch in welcoming settings designed for social occasions. Brunch & Cake has expanded from Spain into the Middle East, reporting 19 restaurants and a pipeline of 22 additional locations. The company has also secured an agreement to enter India and received interest from other European markets. International franchise opportunities are aimed at established food and beverage investors with the resources and operational experience to develop restaurants while maintaining the brand’s quality, service standards and distinctive identity.

Why franchise with Brunch & Cake

• ✓Award-winning all-day dining and bakery brand established in Barcelona, with international appeal.
• ✓Grandmother-inspired food philosophy, featuring homemade dishes and freshly baked products.
• ✓Established presence across Spain and the Middle East, with 19 restaurants reported worldwide.
• ✓Development pipeline of 22 further restaurants, alongside an international expansion agreement for India.
• ✓All-day dining format combines bakery heritage, generous portions and creative food presentation.
• ✓Spanish restaurants reported average annual sales of €1.53 million and net profit of €430,000.

Investment breakdown

Management service fee	On request
Marketing contribution	On request
Agreement term	On request

What's expected of a franchisee

Property requirements

Brunch & Cake seeks accessible high street, dining district and mixed-use locations suited to all-day service. Restaurants require a commercial kitchen, dedicated bakery preparation areas, customer seating and storage, with capacity for in-house baking. Premises must support efficient operations, distinctive food presentation and a welcoming atmosphere. No specific floor area has been disclosed. All proposed sites and formats require approval from Brunch & Cake.

Training and support

Brunch & Cake’s franchise model focuses on freshly prepared food, in-house baking and consistent service. Partners must establish operations that uphold its grandmother-inspired philosophy, preparation methods and presentation standards. The brand has international expansion experience, but detailed training and support arrangements have not been disclosed. Initial training, opening assistance, marketing, supply chain services and ongoing guidance should be confirmed directly with Brunch & Cake.

Operational requirements

Brunch & Cake franchisees must uphold the brand’s food quality, preparation and service standards, including freshly prepared dishes and in-house baking. Daily duties include managing kitchens, staff, stock, food safety and finances. Operators must maintain consistent presentation and attentive service across all-day trading periods. Partners need the organisational skills to manage local operations while preserving the brand’s grandmother-inspired philosophy and distinctive customer experience.

Experience required

Brunch & Cake seeks established food and beverage investors with at least five years’ industry experience and businesses generating over €5 million in revenue. Applicants should demonstrate restaurant management expertise, financial resources and strong local market knowledge. Multi-site operations and market development experience are advantageous. Partners must be able to manage in-house bakery production, uphold product quality and maintain the brand’s distinctive food philosophy.

Territory availability