Bru Coffee & Gelato
Founded in 2014, Bru Coffee & Gelato is a British speciality coffee and dessert brand offering all-day dining, flexible franchise formats and comprehensive support to UK operators.
About Bru Coffee & Gelato
Bru Coffee & Gelato is a British speciality coffee and dessert brand established in 2014. Its all-day café concept combines speciality drinks, food, gelato and desserts, catering to varied tastes and occasions. Franchising since 2017, Bru has expanded across England and Wales, with locations including Leicester, Oadby, Harrow and Cardiff. The brand offers three formats: full cafés, grab-and-go outlets and compact kiosks, allowing operators to adapt to different premises and customer needs. Franchise support covers site selection, feasibility studies, business planning, fit-out, recruitment and training. Partners also gain access to technology, marketing resources, manufacturing facilities and an established supply chain. Combining an independent café atmosphere with structured franchise systems, Bru is pursuing further UK growth and has outlined plans to open 30 additional stores over three years.
Why franchise with Bru Coffee & Gelato
- Established British speciality coffee and dessert brand, with a franchise programme operating since 2017.
- All-day café concept combines speciality coffee, food, gelato and desserts for varied customer occasions.
- Three flexible formats include full cafés, grab-and-go outlets and kiosks for different locations.
- Franchise support covers site selection, feasibility studies, business planning, fit-out and recruitment.
- Pre-opening training and ongoing operational guidance are supported by technology and a customer app.
- Marketing resources, manufacturing facilities and an established supply chain support UK expansion.
Investment breakdown
| Franchise fee | £20,000 |
|---|---|
| Management service fee | 6% |
| Marketing contribution | 2% |
| Agreement term | On request |
What's expected of a franchisee
Property requirements
Bru Coffee & Gelato offers a range of property formats designed for different retail and hospitality environments.
The full Bru format typically requires approximately 1,800-2,200 sq ft and provides seating for more than 100 customers, together with outdoor seating where suitable.
This format offers the brand’s full food and beverage menu and is designed to accommodate customers throughout the day and evening.
The grab-and-go format requires approximately 800-1,000 sq ft and provides seating for around 30 customers.
These locations offer a selected menu and are particularly suited to areas with strong pedestrian footfall.
The kiosk format typically occupies 300-500 sq ft and operates without customer seating, focusing on takeaway service and a selected menu.
Suitable locations may include high streets, shopping centres, mixed-use developments, transport hubs and other busy commercial environments.
Premises must provide appropriate facilities for coffee preparation, food handling, refrigeration, storage and customer service.
All proposed properties are subject to assessment and approval by Bru Coffee & Gelato.
Training and support
Bru Coffee & Gelato offers three formats: full cafés of approximately 1,800-2,200 sq ft with seating for over 100; grab-and-go outlets of 800-1,000 sq ft seating around 30; and takeaway kiosks of 300-500 sq ft without seating. Suitable sites include high streets, shopping centres and transport hubs with strong footfall. Premises need facilities for coffee preparation, food handling, refrigeration, storage and service. All locations require brand approval.
Operational requirements
Bru Coffee & Gelato franchisees must follow approved recipes, product specifications and brand standards. Daily duties include preparing coffee, serving food and desserts, supervising staff and managing stock. Operators must maintain food safety, hygiene and customer service throughout all-day trading, while overseeing suppliers and finances. Franchisees use relevant technology systems, attend training, support marketing activities and uphold the brand’s café experience.
Experience required
Bru Coffee & Gelato welcomes entrepreneurs, hospitality operators and investors with strong commercial awareness and customer service skills. Experience in cafés, restaurants, retail or business management is beneficial. Applicants need sufficient funds to establish and operate their chosen format, plus the ability to recruit staff, manage finances and maintain standards. Franchisees must complete training, follow brand procedures and commit to long-term business development.
Territory availability
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Key facts
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