Basilico

About Basilico

Basilico is a London-based pizza restaurant and delivery franchise specialising in traditional wood-fired pizzas. Established in 1998, the brand began franchising in 2003 and has 11 reported locations across the capital.

Its menu features wood-fired pizzas, salads and other dishes, with vegan, gluten-free and pork-free options. Alongside dine-in, takeaway and delivery services, Basilico caters for corporate events and private celebrations.

The franchise offers several formats, including high-street restaurants, delivery-focused dark kitchens and conversions of existing food premises. Franchise partners can access operating systems, head office guidance, marketing support and virtual pizza brands. Basilico is targeting expansion beyond London into cities and regional markets across the UK. In 2026, its team also launched Protein Pizza as a separate cloud kitchen franchise concept, building on a high-protein range developed within the existing network.

Why franchise with Basilico

• ✓Established London wood-fired pizza brand with more than 25 years of operating history and franchise experience.
• ✓Traditional wood-fired cooking sets Basilico apart from conventional conveyor-belt pizza delivery chains.
• ✓Flexible formats include high-street restaurants, dark kitchens and conversions of existing food premises.
• ✓Franchise investment is advertised from £30,000, with an indicative total of £30,000-£50,000.
• ✓Franchisees receive established operating systems, marketing assistance and experienced head office support.
• ✓Multiple revenue channels include dine-in, takeaway, delivery, catering and access to virtual pizza brands.

Investment breakdown

What's expected of a franchisee

Property requirements

Basilico considers high-street sites, urban locations and areas with strong residential delivery demand. Formats include restaurants, takeaways and delivery-led dark kitchens, with conversions of existing food premises also possible. Turnkey leased stores may be available to suitable partners. Sites need appropriate facilities for wood-fired pizza preparation and must meet relevant regulations. Minimum floor areas, extraction and frontage requirements should be confirmed with the franchisor.

Training and support

Basilico supports franchisees with established operating systems, food preparation procedures and guidance from its head office team. Assistance covers marketing, brand standards and preparing restaurants, dark kitchens or converted premises for opening. Suitable partners may access turnkey fitted stores and a portfolio of virtual pizza brands. Ongoing operational support is available, although training duration, opening assistance and site visit arrangements should be confirmed directly.

Operational requirements

Basilico franchisees operate wood-fired pizza restaurants, takeaways or delivery kitchens in line with brand standards. Responsibilities include food preparation, staffing, stock control, supplier management, customer service and finances. Depending on the format, operators may manage dine-in, takeaway, delivery and catering orders, including online platforms. Franchisees must maintain food quality, hygiene and safety standards, use suitable cooking equipment and follow approved procedures.

Experience required

Basilico welcomes motivated franchise partners, including new operators, existing hospitality businesses and experienced multi-unit groups. Restaurant, takeaway or franchising experience is beneficial but not essential. Applicants should have strong management skills, commercial awareness, local market knowledge and sufficient funding for their chosen format. They must be able to manage staff, maintain food quality, oversee delivery operations and follow brand standards.

Territory availability