Yoh Burger

About Yoh Burger

Yoh Burger was initially founded in 2018 as an own-brand food and beverage unit by Yorkshire forecourt operators Fuzail and Siddika Patel, a husband-and-wife team own a network of four forecourts in the region. as an own-brand food and beverage unit within their petrol station at Fitzwilliam Road, Rotherham. A second soon followed when the pair converted a former Subway unit within their petrol station at Doncaster Road, Wakefield. This, in turn, has been followed by delivery-only kitchens in Huddersfield and Leeds. To assist with Yoh Burger’s growth, they have brought on board experienced operator Paolo Peretti as a franchise consultant. “The owners are looking to move away from forecourts and into larger eat-in areas,” Peretti told Propel. “We’ve had enquiries from as far as Weymouth but will probably grow it locally to start with. Eventually, it has the potential to grow to 50-60 stores over the next five years. While the plan is to start to move away from forecourts, we still plan to offer the brand to forecourt traders, especially those that wish to convert existing retail offers into Yoh Burger.” In April 2024, Yoh Burger opened its fifth site, and first on a high street, in Manchester. “Manchester will be their first high street location and will be a prototype for future openings, and that’s what we will franchise,” Peretti added.

Why franchise with Yoh Burger

• ✓The company said: “Most people only dream of owning their own business. With our unique franchise opportunity, we can make it a reality. Our stores offer informal and relaxed atmospheres and are adaptable to whatever environment they are developed in, making for impressive return on investments for our franchise partners. Yoh Burger support the quality aspect of fresh ingredients, helping to protect and promote a better margin for a franchisee. Our brand is a lifestyle choice not a faceless entity, a positive can-do attitude is mandatory, with a deep understanding and appreciation of customer service also being essential.” Yoh Burger said it offers a financially compelling offer; an authentic concept with creative features and products throughout; and strong and outstanding experience throughout the company “to support you on your journey”. Recent innovations include a more expansive menu featuring vegan and vegetarian options; building a quality infrastructure to ensure the professional development of the brand, and a focus on offering more ergonomic and exclusive stores. Peretti said: “The concept is all about quality – the fact that we use quality ingredients and everything is made fresh to order. Our price points are a little more expensive than other burger places, but our customers appreciate the quality. We are a customer-centric brand, so we need franchise partners who are as passionate as we are about great customer service and high standards.”