Wingtrapp

About Wingtrapp

Midlands gourmet chicken wings concept Wingtrapp launched in Leicester in 2018 before adding its second location and first franchise site in 2022, in Birmingham. Further sites followed last year, in Nottingham and Coventry, and it is now seeking new single and multi-unit franchise partners as it targets 50 sites by 2025. “It took us the best part of four years to solidify our concept and set up the right foundations and infrastructure to allow us to franchise, but the vision was always to become a franchise brand and to be recognised nationally,” said co-founder Firoz Hafeji. “Our target is to open 50 branches by the end of 2025. Over the last 18 months, we have set up franchise stores in and around the Midlands, and our next step is to continue this growth with stores opening up from Scotland in the north, and beyond London down south.” Hafeji, whose background is in the corporate sector, is one of three friends who co-founded the business, and is responsible for franchising, product development and brand growth. “Our biggest achievement, looking back at where we started, having had little experience in the food industry, having overcome countless challenges, is to now be in a position where we successfully service four branches from our distribution centre,” he said. “We have made many mistakes, and we felt these mistakes were needed before we started to franchise to allow all future partners a successful journey. Our target market is 18 to 35-year-olds, and we recognise that wings is an up-and-coming market in the UK. Our USP is our sauces - we offer 13 unique flavours to allow customers to experience our offerings again and again without getting bored of the same flavours each time.”

Why franchise with Wingtrapp

• ✓Wingtrapp is seeking single and multi-unit franchise partners to help it grow, with an average start-up cost of between £150,000 and £175,000, including license fee but excluding VAT. It also offers a training programme and support both pre and post opening. Pre-opening support includes assistance with location/site; business development plan; pre-opening training programme and staff recruitment; operations manual; identifying and setting up your supply chain; marketing tools; comprehensive store launch campaign; and staff on hand for two weeks from launch day to support your store. Ongoing support includes site visits and audits; post operating and refresher training programme; operational advice; menu development and diversification; and marketing support. “Over the years, we have continued to work on our training programme as we believe that with the correct level of training and support provided to our team members, will ensure that our new stores will continue to grow,” the business said. “We have a full programme in place from professional trainers that will support in the delivery of our full end to end process. If you share our vision as well as our passion, we’ll support your ambition and business objectives. With a programme tailor-made to answer your every need, we’ll be with you all the way.”