Wing Kingz

About Wing Kingz

Finger food and live sports concept, inspired by American wing diners, which launched in Milton Keynes’ Xscape destination in October 2021 and is looking to expand through franchising. The directors are Parm Bhangal, Harminder Singh and Aaron Murrell. Its first franchise site opened in Canterbury, Kent, in April 2014. “A lot of work behind the scenes to be ready for this moment, but after two years, god has willed,” Murrell said. “Since 2021, we recognised Wing Kingz wasn’t just a restaurant in Milton Keynes, it’s a brand we needed to grow and fast. So, behind the scenes, we got our heads down and worked hard on the franchise side of the business. Legals, operation manuals, systems, training, marketing and so much more had to be in place and clear. The brand is now going from strength to strength and it’s humbling to see that in a different city completely different to Milton Keynes, the Wing Kingz experience we have created works. This journey and the Wing Kingz franchise journey has blown up like we can’t believe.” Further Wing Kingz sites opened in Coventry and Solihull in 2024, and in January 2025, the concept announced plans to open 50 sites by 2030. “With our four thriving locations in Milton Keynes, Canterbury, Coventry and Solihull, and three more stores set to open in the second quarter of 2025, we’re on a mission to spread our wings even further,” Bhangal said. “At Wing Kingz, we’ve meticulously crafted a robust supply chain, complete with our own suppliers’ website and our signature sauces that have our customers coming back for more. Our franchisees consistently praise our training and support structure, and we believe streamlined systems and processes are the backbone of any successful business. Our vision is bold: to open a minimum of 50 stores by 2030. We’re looking for passionate, driven individuals to join a business that’s committed to excellence and growth.” In March 2025, Wing Kingz said it is seeking investment as it plans nationwide expansion. “Since opening our first Wing Kingz store in Milton Keynes in 2021, we’ve been on an incredible journey, growing to four locations, with even more stores set to open in 2025,” a company spokesman said. “What makes this even more special? We’ve built this brand from the ground up without any external funding. Every step of our journey has been fuelled by passion, quality and a loyal customer base. Now, for the first time ever, we’re excited to announce that we are opening up conversations with individuals who are interested in investing in Wing Kingz. This is a unique opportunity to be part of our next phase of rapid growth as we aim to reach 50 stores by 2030.” The following month, the company revealed that its first site in London was under construction, and that it will be in Shoreditch.

Why franchise with Wing Kingz

• ✓A Wing Kingz franchise offers a full training programme, which provides all the information required to run a franchise, including an overview of the Wing Kingz ethos and operating systems. Start up support will be provided by a team with ten years of experience as entrepreneurs, including running award-winning businesses with proven track records for success in multiple sectors. Franchisees will be provided with supplier information and details on where to source equipment. The company says: “By using our suppliers for your franchise, you can be assured that you are provided with the best foot forward while cutting costs without compromising quality. We have good relationships with our suppliers and will always help to point you in the right direction.” The initial fee is £25,000 + VAT, for which franchisees gets the full franchise licence and right to trade under the brand; full training and ongoing support; their own exclusive territory with excellent growth potential; access to preferred suppliers for food, alcohol, packaging, and branding etc; and a six-week Sky advertisement package for their territory. The initial franchise agreement lasts for five years, which is renewable subject to certain criteria being met by the franchisee, and in agreement with the franchisor. Other costs can vary from location to location, but a detailed breakdown can be provided. Franchisees will need to have a certain amount of working capital available to you to cover hiring staff, purchasing supplies and day-to-day costs while you building up a customer base in the local area. All in all, the company estimates the total capital required to open a Wing Kingz restaurant to be £218,000 +VAT, and it recommend having a minimum liquid capital of £18,500. A management service fee of 5% of net annual turnover will be charged, as well as a 2% contribution towards national and local marketing. There are opportunities for both franchise owner-operators and franchise managers. The company added: “Wing Kingz have engaged the services of a leading UK franchise mapping company to analyse our customer data and provide a detailed breakdown of their demographics. Using this data, as well as geographical considerations, we have identified a large number of territories all across the country which would benefit from a Wing Kingz franchise. We want to give you the best possible chances for success, so will be looking to help you setup in locations that have the right mix of people to form a strong customer base that you can continue to grow far into the future.”

Investment breakdown