Vegan Junk Food Bar

About Vegan Junk Food Bar

Dutch “vegan junk food” concept founded by Edwin Streep in 2017 which opened its first snack bar that same year, in west Amsterdam, followed by its first full-service restaurant, in a more central location of the Dutch capital. Two further Amsterdam stores opened in 2018, followed by a Rotterdam restaurant in 2019 and a first overseas location, in Barcelona, in 2020. Post-covid, it launched its first franchise site, in Eindhoven in 2022, followed by its second overseas market with a further franchise location, in Cologne, Germany. It is in the process of launching its first limited-service restaurant, and ninth overall, for which it will return to Barcelona. The company now feels the time is right to expand to the UK, with franchise development manager Wendy Kooyman telling Propel: “The UK is the next step for us. For the UK, we would like to find area developers who can open at least five locations in an ambitious timeline. At least 25 outlets are possible, we think, and we hope to have the first open six months from now. We would like to connect with franchise partners to grow their market for us so we can focus on product innovation and keeping a great concept.”

Why franchise with Vegan Junk Food Bar

• ✓Outlet types available are limited service, with over-the-counter service, and full service, with table service and full bar. Limited service is 80-plus square metres, with a minimum investment of €290,000 and a 12 to 36-month ROI. Full service is 180-plus square metres, with a minimum investment of €550,000 and a 12 to 36-month ROI. It is seeking franchisees, area developers or multi-unit franchisees with a proven track record in the restaurant industry and sufficient liquid assets and capital to support the development plan while sustaining a strong marketing programme – and preferably a strong relationship with local banks – plus the ability to commit to an ambitious development schedule. Single unit franchisees must have a minimum of €100,000 net worth with additional minimum requirements for liquid/cash assets. Area developers and master franchisees must have a minimum of €2m net worth with additional minimum requirements for liquid/cash assets. Kooijman said the company’s point of difference from rivals in the growing vegan market is its “junk food” offer and its assortment of products. “Normally, a lot of vegan restaurants offer just healthy food but we are really into junk food,” she said. “We took hamburgers, chicken burgers, fries, nachos, kebabs and croquettes and turned them into delicious vegan food. We are busy creating a milkshake as well to complete the package. 80% of our clientele are actually flexitarians and not just vegans.”