URBAN Fresh Burgers & Fries

About URBAN Fresh Burgers & Fries

URBAN Fresh Burgers & Fries was founded in 2017 and, from the beginning, the concept has centred around doing a small number of things exceptionally well: fresh ingredients, food cooked to order, great customer service and complete customisation.

Our signature build-your-own burger concept gives customers an enormous choice while maintaining a streamlined and simple core menu. Customers can choose from fresh British beef, chicken and vegetarian burgers and customise them with up to 17 free toppings, creating hundreds of thousands of possible combinations.
Alongside our burgers, URBAN serves freshly prepared hand-cut fries, hand-spun shakes with customisable mix-ins and Coca-Cola Freestyle drinks with more than 100 flavour combinations.

All food is cooked to order, helping us maximise freshness while reducing unnecessary waste. A centralised supply chain supports consistent product quality, purchasing efficiencies and simplified restaurant operations.
Since opening our first restaurant, URBAN has grown organically into a multi-site brand serving customers across Doncaster, Rotherham, Barnsley and Sheffield.

Why franchise with URBAN Fresh Burgers & Fries

• ✓Fresh, high-quality ingredients
• ✓Ultimate customer customisation
• ✓A deliberately streamlined menu
• ✓Strong operational systems
• ✓Centralised supply and supplier relationships
• ✓High standards of food quality, cleanliness and service
• ✓A recognisable and distinctive brand
• ✓A business model designed for both single and multi-site growth
• ✓Tried, tested and scalable business model – established in 2017 and developed through years of operating successful company-owned restaurants before launching franchising.
• ✓Fresh, differentiated and highly customisable product offering – premium ingredients, food cooked fresh to order and up to 17 free toppings create a distinctive customer proposition without an overly complicated core menu.
• ✓Comprehensive franchisee support – including site selection, property acquisition, design and fit-out, recruitment, training, launch support, operations, marketing and ongoing business support.
• ✓Centralised supply chain and proven operational systems – helping maintain brand consistency, simplify operations and create purchasing efficiencies as the network grows.
• ✓Built for ambitious single and multi-site operators – with owner-operator and owner-investor models available, multi-unit development opportunities and access to franchise banking partners offering up to 50% funding subject to approval.

Investment breakdown

Minimum investment	£175,000
Franchise fee	£16,000
Management service fee	5% of turnover
Marketing contribution	1% of turnover to franchisor; 1% for franchisee local marketing.
Agreement term	10 years, with an opportunity to renew.

What's expected of a franchisee

Property requirements

URBAN has a flexible restaurant model capable of operating successfully across several property formats.

Preferred formats include:
• City centre / high street: approximately 1,500-2,500 sq. ft.
• Retail park / drive-thru: approximately 1,500-3,000 sq. ft.
• Shopping centre: approximately 1,500-3,000 sq. ft.
• Kiosk: approximately 500 sq. ft., with additional ancillary storage space required.
Sites should ideally be positioned in high-visibility, high-footfall locations with strong accessibility and a customer demographic capable of supporting a premium fast-casual/QSR offer.

URBAN supports franchisees throughout the site-selection and acquisition process and will assess prospective locations for suitability before a franchisee commits to a property.

For retail park and drive-thru locations, suitable vehicle access and parking would normally be expected.

Specific footfall, population, parking and catchment requirements are assessed on a site-by-site basis.

Training and support

URBAN provides comprehensive support from the initial franchise enquiry through to restaurant opening and ongoing operation.

Initial training

Franchisees receive a comprehensive training programme covering all key aspects of operating and managing an URBAN restaurant.

This currently includes:
• Five-day brand induction
• Five-week restaurant training programme
• Operational procedures and brand standards
• Food preparation and station training
• Food safety and health & safety
• Customer service
• Team management
• Restaurant management
• Technology and operating systems

Key members of the franchisee's management team can also be trained to ensure they have the knowledge and skills required to operate the restaurant confidently.

Property and site selection

URBAN assists with:
• Site identification and selection
• Site assessment
• Property acquisition
• Restaurant design
• Fit-out support
• Restaurant layout and operational flow

Recruitment

Support is available for:
• Management team selection
• Team recruitment
• Building the opening team
• Training new employees before launch

Opening and launch support

URBAN provides hands-on support throughout the restaurant opening process, including launch planning and operational mentoring.
The franchise support programme includes intensive post-launch assistance during the restaurant's initial trading period, helping the franchisee and management team establish strong operating standards from day one.

Marketing support

Support includes:
• Restaurant launch marketing
• National brand marketing
• PR
• Website
• Social media
• Digital marketing
• Loyalty and app activity
• Local marketing support and guidance

URBAN HQ manages national PR and brand marketing while supporting franchisees with localised activity.

Operational support

Ongoing support includes:
• Regular operational check-ins
• Access to operational resources
• Brand standards coaching
• Ongoing training
• Business development support
• Restaurant performance guidance
• Central supply chain management
• Supplier account management

Technology and systems

Franchisees have access to URBAN's established restaurant technology stack and operating systems designed to streamline restaurant management and provide consistency across the estate.

The systems support key areas including ordering, EPOS, digital ordering, delivery, workforce management, operational reporting, customer loyalty and restaurant management.

Operational requirements

URBAN welcomes both owner-operator and owner-investor franchise partners.
An owner-operator may take a direct role in the day-to-day management of their restaurant, while an owner-investor will need to appoint a suitably experienced management team capable of operating the business to URBAN's standards.

Regardless of operating model, franchisees are expected to remain actively engaged with the performance, culture and development of their business.

Restaurants require a trained management structure and restaurant team capable of delivering URBAN's standards across:

• Food quality and preparation
• Customer service
• Food safety
• Cleanliness
• People management
• Stock and cost control
• Restaurant operations
• Brand standards

Staffing requirements will vary depending on the size, format, opening hours and sales volume of the restaurant.

Typical trading hours will also depend on the location and landlord requirements. All URBAN branches are open 7 days a week, for lunch and dinner service, typically 11am – 11pm.

All restaurants use URBAN-approved kitchen equipment, restaurant technology, suppliers and operating systems.

Franchisees must ensure the restaurant maintains all licences, registrations and statutory requirements relevant to operating a UK food business.

Experience required

Previous hospitality or food-sector experience is advantageous but not essential.

URBAN welcomes both owner-operators and owner-investors. More important than direct restaurant experience is having strong commercial awareness, leadership ability, a proven record of success and the commitment to follow and protect the URBAN operating model and brand standards.

Please describe your ideal franchisee and the skills or qualities you are looking for:
We are looking for partners who don't simply want to operate a restaurant – they want to help build a brand.

Our ideal franchise partner is:
• Driven, ambitious and hungry for growth
• Hands-on and commercially aware
• A strong leader with excellent interpersonal skills
• Experienced in building and managing successful teams
• Focused on delivering exceptional customer service
• Obsessed with operational detail and consistency
• Committed to high standards of food quality and cleanliness
• Financially capable of funding and developing the business
• Comfortable working within a proven franchise system
• Aligned with URBAN's culture and values
• Constantly looking for ways to improve
• Interested in building a long-term business rather than making a short-term investment
• Capable of growing into a multi-site operator where appropriate

Above all, we want franchisees who share our commitment to Quality Without Compromise, Customer Obsession, Straightforward & Transparent working, Sustainable Growth and Empowering Our People.

Territory availability

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