Toni Loco

Dutch premium pizza from Yossi Eliyahoo's Entourage Group, selling 50cm pizzas whole or by the slice alongside salads, craft beer and house-made gelato. Amsterdam and The Hague hold branches. The UK debut came inside Canary Wharf's Cube gaming venue in June 2024. Minimum investment £200,000.

Investment from £200k
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About Toni Loco

Dutch-based premium pizza concept from Yossi Eliyahoo’s The Entourage Group, serving 50cm pizzas, whole or in slices, made in-house to eat in, take away or have delivered. The pizzas are accompanied by fresh salads and pasta, craft beers, champagne, wines and home-made gelato ice cream. It currently has branches Amsterdam and The Hague. Toni Loco made its UK debut in June 2024, within Canary Wharf’s The Cube immersive live gaming experience, in London. “Toni Loco is opening next to The Butcher site in Canary Wharf, operating together,” Eliyahoo told Propel. “Like The Butcher, there are plans to expand Toni Loco and its delicious pizza across the UK, as the British audience would be perfect to appreciate the restaurant.”

Why franchise with Toni Loco

  • Toni Loco provides a turnkey solution, with interior design, kitchen equipment, furniture, packaging materials and food all provided. There will be assistance with training, menus and pricing pre-launch, and with global marketing and social media post-launch. The company says: “The Toni Loco franchise structure allows you to establish yourself as an independent entrepreneur, and at the same time, benefit from the experience of a strong and professional team within a proven system. Continuous marketing is carried out to further develop the brand awareness and drive sales.” Toni Loco trades in both high streets and food halls from only 300 square feet and can be combined with sister burger brand The Butcher in the same location. It is designed to generate substantial collection and delivery sales to complement its dine-in dimension. With moderate caps requirements and a high margin/low labour model, Toni Loco typically delivers a return within two years. Its kiosk format requiring between 300-500 square feet and communal seating, while its restaurant format requires 1,000 square feet and up to 40 seats. Delivery can account for up to 40% of sales and features a healthy average spend that allows for lower delivery commissions percentage. Strong proven sales volume combined with lower-end food and labour costs are likely to translate in a healthy ROI. Minimum investment is £200,000.

Investment breakdown

Minimum investment£200,000

Key facts

SectorCasual Dining

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