The Belgian Waffle Company
Waffle brand founded 2018 by directors Yasin Yunush Seedat and Yusuf Anwar Mayat, with ten northern locations from Manchester to Bolton. It signed with Franchise With Us, run by former Chaiiwala finance director Nil Naik, to expand beyond its heartland. Fee from £25,000; flagships cost £140,000 to £160,000.
About The Belgian Waffle Company
Waffle concept The Belgian Waffle Company was founded in 2018, with Yasin Yunush Seedat and Yusuf Anwar Mayat its directors. The company currently has ten locations - in Manchester, Huddersfield, Blackburn, Rochdale, Halifax, Bradford, Bury, Oldham, Leicester and Bolton.
It is now looking to expand outside its northern heartland. has signed with consultants Franchise With Us, owned by former Chaiiwala finance director and Hero Brands franchise director, Nil Naik.
“We’re proud to officially welcome The Belgian Waffle Company,” Naik said. “The business has had a lightning bolt impact and has rained heavily in the Manchester area, so we are especially keen to speak to franchise operators located anywhere from Yorkshire, east and West Midlands, London and all the way down to Kent. If you’ve been looking for a dessert franchise that actually stacks up - this one’s golden, crispy and very investable.”
Why franchise with The Belgian Waffle Company
- The Belgian Waffle Company is offering a package from £25,000 franchise fee and three different formats. Flagship outlets (1,000+ sq ft) are £140,000-£160,000 investment range and sit best on premium high streets and tourist areas. Dessert cafes (750,1,000 sq ft_ are £120,000-£140,000 investment range and sit best in shopping centres and high streets). Kiosk models (300-450 sg ft) are £75,000-£100,000 investment ranger and sit best in malls and transit hubs.
- Franchisees get assistance with site selection, design and set-up, training, marketing, operational; support and supply chain.
- Anish Naik said: “The best franchise opportunities sit at the intersection of brand demand, scalable economics, and operational simplicity. The Belgian Waffle Company is a premium dessert concept built around exactly that.
- “With flexible formats ranging from compact kiosks to full flagship café locations, this is a brand designed to suit different investment strategies and growth ambitions.
- “Investment from circa £75,000 depending on format. Projected monthly turnover from £40,000-plus. Validated 24 to 36-month payback period. High-appeal dessert category with broad customer demand. Strong visual/social media-friendly brand presence, Multiple expansion pathways, from single-site ownership to larger rollouts.
- “Consumer facing brands that combine product appeal with scalable infrastructure will always attract attention. For those exploring franchise investment, hospitality, or branded business opportunities with genuine growth potential, this is one worth looking at.”
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