Taro Yuan
Taiwan's largest dessert franchise, started as a stall cart in Dounan Market by married couple Eason Liu and Becky Zheng, who opened their first store in 2015. More than 200 now trade across Taiwan, Hong Kong, Australia and the US, selling taro balls and traditional root vegetable desserts.
About Taro Yuan
Taiwan’s largest dessert franchise chain, Taro Yuan, is eyeing a UK debut after expanding to three other countries. Founded by married couple Eason Liu and Becky Zheng and starting out as a stall cart in Dounan Market, Taro Yuan opened its first store in 2015 and has since grown to more than 200 stores in Taiwan, Hong Kong, Australia and the US. Its menu includes taro balls (traditional Taiwanese desserts made from root vegetables), mini taro balls, mini sweet potato balls, grass jelly and shaved ice. Taro Yuan exhibited at the British & International Franchise Exhibition in February 2023 as it looks to expand its operations.
Why franchise with Taro Yuan
- Taro Yuan said it offers a unique mixed franchise system with diverse menus and bestselling beverages and desserts. It is always creating new products and partnering for co-branding to expand its reach in the market. Franchisees will get support with new products (it launches two products every quarter); operations (it uses a partnership model through staff training, and retail operations which are managed by HQ, while inspectors from HQ visit each location periodically to help solve any issues); logistics (ingredients are purchased by HQ unified, warehousing and logistics distribution ensure safety and sanitation, while central warehouses are established in each city according to needs); training (all employees receive professional training before they start and regular training will be available, while HQ has a perfect employee reward system and regular professional function assessment); and marketing (HQ’s marketing design team create seasonal promotions and advertising designs for specific campaigns). Investment amount is up to £10,000. The business said: ‘We are a family-funded business that started out with a desire to make taro balls into a popular dessert. Our aim is to bring happiness to our customers through our crafted desserts. Our business mission is to become the number-one brand of taro dessert shops around the world. What sets us apart is original mix, our crafted taro speciality, and exclusive, patented high-end technology that preserves the freshness of our taro.”
Request franchise information
Your details go straight to the Taro Yuan franchise team. There's no cost to enquire.