Smashville

About Smashville

Smashville is a smash burger concept devised by Greater Manchester petrol forecourt operator Mebs Patel, which he is looking to roll out through franchising. Patel is operations manager at Monarch Service Station in Oldham, which specialises in offering American snacks as well as housing the first Smashville. Having gone viral on TikTok - with one post being viewed more than a million times and liked more than 80,000 times - the service station attracts visitors and food bloggers from across the UK, and even as far as Sweden, to try its fare.

A second Smashville has now opened in Bolton, and Patel has teamed up with franchise consultant Paolo Peretti as he seeks to grow the concept across the UK. “We have been working with Smashville for some time to get it franchise ready,” Peretti said. “It has been doing some amazing things in a petrol station in Oldham! It is now looking for franchise partners across the country, especially existing forecourt operators.”

Patel explained his concept’s success in a 2023 interview with Nisa Locally. “We came across someone who got on the train from Scotland,” he said. “I’ve got regular customers from Hull and Peterborough. We’ve got reach of the whole of the UK from a single site in Oldham. The TikTok videos have been going viral, but in the run up to that we’ve developed a proposition fitting with TikTok. We’ve created a whole concept across the store that works in tandem with the smash burger. Yes, we sell grocery, but our USP and key proposition is Smashville and American sweets.

“Growth in sales goes hand-in-hand with more customers and the key catalyst has always been Smashville. The exciting products that we have in store complements Smashville, and Smashville doing what it is doing complements the other product lines. The whole concept really has uplifted our volume and customer footfall, which we are delighted about.

“We are we are looking to take Smashville to more locations. We are looking at all the different formats available to us and hope to build on this success in the future. The station has put Oldham on the map again and now we must continue to develop our proposition.”

In May 2026, Smashville came under the banner of new multi-brand franchise group PBV, led by Paolo Peretti. Peretti said: “Our target is to have 30 franchise sites across multiple brands within the next five years, and we believe we have a clear, structured roadmap to get there.”

Why franchise with Smashville

• ✓The company said: “Transform your petrol station forecourt into a bustling hub of culinary delight with our fast-food opportunity tailored specifically for petrol station owners. By partnering with us, you can capitalise on the high foot traffic and convenience-seeking customers that frequent petrol stations daily.
• ✓“Our franchise offers a streamlined fast-food concept that seamlessly integrates into your existing infrastructure, maximising profitability and customer satisfaction. With a proven track record and a host of satisfied customers, our franchise model has been meticulously crafted for both profitability and longevity. Partnering with us means joining a brand that has already left an indelible mark on the fiercely competitive food industry.
• ✓“In addition to our delicious food offerings, we prioritise efficiency and convenience, with streamlined processes and cutting-edge technology that make ordering and delivery a breeze. With our support, you can create a fast-food destination that keeps customers coming back for more, driving increased footfall and revenue for your petrol station forecourt.”
• ✓A comprehensive training programs cover all aspects from food preparation to top-tier customer service, followed by support and guidance from our seasoned team. Training takes in operational procedures, technology, menu familiarisation, customer service excellence, financial management and marketing and promotion. Key franchise benefits are being part of a reputable brans, training and development, operational support, full supply chain and support, group buying power and a networked EPOS system.
• ✓Exclusive territories are available. Ideal franchisees will have an entrepreneurial spirit, commitment and work ethic, a customer-focused approach, leadership skills, communications skills and problem-solving skills.