Scoop Theory
Artisan ice cream parlours with strong seasonal footfall.
About Scoop Theory
Scoop Theory makes its gelato in small batches at each site, which gives the format a genuine craft story and keeps the customer-facing production visible from the counter. Sites trade hardest in coastal towns, tourist centres and busy family destinations.
The brand is expanding nationwide with a low-entry format.
Why franchise with Scoop Theory
- On-site small-batch production as a visible point of difference
- Low entry cost with a compact footprint
- Strong seasonal peaks that suit operators with other winter interests
- Wholesale and events revenue available alongside the parlour
Investment breakdown
| Minimum investment | £70,000 |
|---|---|
| Total investment (typical site) | £70,000 – £130,000 |
| Franchise fee | £12,000 |
| Management service fee | 5% of net turnover |
| Marketing contribution | 1.5% of net turnover |
| Agreement term | 5 years, renewable |
What's expected of a franchisee
Property requirements
Units of 600–1,000 sq ft in coastal towns, tourist centres and family destinations.
Training and support
Three weeks of training in gelato production, flavour development, food safety and seasonal trading.
Operational requirements
Seasonally weighted trade. Owner-operator model.
Experience required
No experience required. Production training is provided in full.
Territory availability
Key facts
Request franchise information
Your details go straight to the Scoop Theory franchise team. There's no cost to enquire.