Salad Box

About Salad Box

Salad Box was founded by Dan Isai and a group of friends in Romania in 2011 with the aim of offering Romanians lifestyle-based healthy food at affordable prices. The first Salad Bar opened in 2012, in Cluj-Napoca, followed by a further 12 within a year, and in 2014, opened its first international restaurant, in Hungary. Within a few years, it had 50 outlets in Romania, and between 2016 and 2018, spread to the UK, US, France, Italy, Spain and Netherlands among other countries. It now has a presence in 21 countries, with more than 70 franchised and company-owned outlets. As well as several different salad combinations, it offers cream soups, smoothies and desserts. “For me, it’s important that people finally have a place where they can come and have a healthy meal at an affordable price, and the fact that their numbers keep growing”, said Isai.

Why franchise with Salad Box

• ✓It’s not mandatory to have previous experience in food industry or food business, and each investor, no matter their experience, will be provided with a complete training and operating manual, along with the guidance of a trained staff. Salad Box will providen12 days of training and instruction, including nine days in an existing Salad Box location and days in the newly opened location. The franchise contract is for five years and can be extended. Benefits include support in site selection and restaurant design; marketing procedures and visual identity manual; software system; ongoing business consultancy; and an audit system. Ideal locations include shopping malls, business centres, busy pedestrian and traffic areas and delivery locations. Minimum unit size if 30 square metres, and an optimal location needs to be between 40 and 100 square meters. Investment in a Salad Box location varies according to the market indicators and the location plan and features, and the cost structure has to be developed by the candidate in his own business plan, but restaurants typically cost between £200,000 and £250,000. The franchise fee of €30,000 includes the tax for the training program. Franchisee must pay a royalty fee of 5% of net income, and a branding fee of between 1-1.5% of net income. The company says it offers a fast return on investment, high profits on income, high demand on the market and a unique business model and concept. It offers franchises, master franchises and joint ventures. The company said: “Salad Box is an innovative concept, progressively expanding on an international level. The fast growth of our system confirms the certainty of a stable working environment and a safe investment.
• ✓Salad Box is a company built on strong moral and business values and puts in readiness a series of facilities designed following a development plan well up to draw the profit maximisation.