Pepe’s Piri Piri

About Pepe’s Piri Piri

Flame-grilled piri piri chicken brand with circa 240 outlets in the UK, plus several oversea in Pakistan, Morocco and the UAE. It also sells a retail range of sauces. Established in Chicago in 1954, it has been franchising since 1967 and also operates a casual dining concept, Pepe’s Grill.

In July 2023, Pepe’s Piri Piri returned to its hometown of Watford for its third opening there and 173rd overall. The brand made its debut in the town’s Whippendell Road and has since launched another in the High Street as well as expanding across the country, and has now added another, in St Albans Road. The three locations are operated by individual franchisees, with two of them also operating other locations elsewhere. “It’s hard to believe that it was in 2007 that we opened the first Pepe’s Piri Piri in Watford,” head of franchising Matt Hart said. “The third store in St Albans Road, Watford, now puts us at 173 stores across the UK. That’s on top of the expanding number of stores in the UAE. We’re proud to be able to offer exciting franchise opportunities that can turn someone’s dream of owning and running their own business into a reality, and we’re looking forward to the success we know the newest store in Watford will have.”

In September 2024, Pepe’s Piri Piri hit the 200-store landmark with an opening in Scotland. The business, which is led by Sohaib Masood, chief executive and master franchise partner, opened the milestone site in Gilmerton, a suburb of the Scottish capital of Edinburgh. Site number 250 opened in January 2026, in Bolton.

Why franchise with Pepe’s Piri Piri

• ✓Pepe’s Piri Piri offers tremendous growth potential in the QSR market and provides a “productive and understanding environment” to franchisees. They are supported with online marketing and training portals, plus an internal intranet containing manuals, documents and resource material. Area managers will provide specific advice with new product and menu development, promotions and local and national marketing initiatives, while central supplier deals provide reduced prices.
• ✓Estimated initial investment is £11,000-£13,000, with a royalty fee of 4% and a franchise fee of £13,000. Liquid capital required is circa £165,000. Franchisees will go through an extensive training programme, and depending on the size and location of the unit, can make profits ranging from 6%-8% of total sales. Potential franchisees must be able to display a market knowledge.

Investment breakdown