MeriGo Piri Piri

About MeriGo Piri Piri

Piri Piri chicken restaurant based in Small Heath, Birmingham, formed in 2018 after the owners “struggled to find somewhere in the market that would live up to our expectations”. They said: “The success of Merigo Piri Piri lies in our sauces, our secret recipes are full of flavour and supplied directly to our franchise partners ready prepared. This ensures all our branches have the unforgettable flavour of Piri Piri done right. All of our stores serve meat which is 100% halal, sourced from the best suppliers who live up to our strict standards and quality measures.

“We pride ourselves on serving food which the whole family can enjoy and therefore offer a diverse menu catering for both adults and children. Our menu is full of nutritious dishes which includes everything from chicken pieces, chicken burgers, strips, wings, panini’s and wraps. We also serve a variety of sharing platters, side dishes and desserts for the whole family to enjoy.”

In July 2026, the company said it is to take over the former Burger & Sauce site in Sheffield for its second site outside of the Midlands (its first is in Wales) and seventh overall (the rest are in and around Birmingham).

Why franchise with MeriGo Piri Piri

• ✓The Merigo Piri Piri franchise offers a £175,000 total investment and promised break even in one month and funding assistance through a third party. Investment levels are based on a typical 1,000 square-foot store and may vary depending on size, location and condition of the premises. The investment includes a £12,000 franchise fee, £100,000 shop fit, £50,000 equipment fit, £6,000 legal fees and £8,000 stock and working capital.
• ✓The franchise agreement is for ten years, fully renewable with no further license fee payable. This grants franchisees the license to operate within an agreed geographical territory.
• ✓Support is provided in the way of store creation (site selection and design, lease assistance, design plans, approved contractors and approved suppliers); training (full initial training, on-site training and regular site visits); operational (manual, access to preferred suppliers, packaging, core ingredients, menus and branded materials and negotiated terms with delivery partner); marketing (marketing plan, materials, social media content, location page on website and launch programme); and technology (EPOS system, website and a MeriGo PiriPiri email address).
• ✓An ongoing management fee will be £350 per month for the first three months, £700 for the next nine, £1,000 in year two and £1,200 in year three, plus a £150 a month marketing contribution.