Ísey Skyr Bar

About Ísey Skyr Bar

Icelandic superfood bar concept which sells protein-rich, fat-free smoothies, juices, skyr bowls, shots, wraps, coffees and treats that sell throughout the whole day. Its menu is based on Icelandic skyr, which is a dairy product somewhere between strained yogurt and fresh sour milk, dating back hundreds of years. The company said: “Ísey Skyr Bar was created to fill the gap in the market for concepts that are healthy, tasty and fast all at the same time. Capitalising on current on-the-go and health trends, our convenience skyr bar gives people the opportunity to have a taste of the Icelandic healthy way of life.” Owned by the three largest food production companies in Iceland, it currently has bars in Iceland, Finland, the Netherlands and Estonia. The company launched its UK franchise opportunity in the summer of 2022, saying: “We are ready to fill the big gap that is currently in the UK market by offering products that are fast, healthy and actually taste very good. You no longer have to compromise on the taste when you eat healthy!” In December 2022, managing director Sigridur Steinunn Jonsdottir told Propel Ísey Skyr Bar is looking to break into the UK market in 2023, with one franchisee planning to open “a significant number of stores within the M25”.

Why franchise with Ísey Skyr Bar

• ✓Ísey Skyr Bar is looking to develop locations all around Europe and beyond. All franchisees are given a fully developed skyr bar concept ready to be implemented, offering ongoing advice and consultations. They have the freedom to open and operate their own businesses, with support from the company’s “strong and experienced” headquarters. It assists franchisees with marketing materials and offers access to Ísey Skyr Bar’s “competencies and network within leadership, operations and business development across global markets”. The business is designed to provide franchisees with an operation that fits their needs and is a scalable concept, with flexibility in size and menu items, including a stand-alone bar, shop-in-shop, pop-up shop, portable and drive-through options. Sigríður Steinunn Jónsdóttir, managing director, said: “Our new concept appeals to the urban trend-setters and millennials who have been on the hunt for a protein-rich, fat-free and great-tasting answer to the countless unhealthy fast-food options currently dominating the market. By expanding Ísey Skyr Bar into the UK market, franchisees will have a unique chance to get in on the ground level of a premium, stylish and in-demand product with strong profit potential. Ísey Skyr Bar is an authentic brand – it’s super convenient, super healthy and super tasty.” The initial investment ranges from £70,000 to £150000, depending on the type of bar concept, with a projected turnover of more than £480,000 within the first year.