Honi Poke

About Honi Poke

Honi Poké was established in London in 2017 by Volodymyr Martynov and Kosta Varesko, opening its first restaurant on Dean Street in Soho. The Hawaiian-inspired concept focuses on fresh ingredients, vibrant flavours and customisable meals. Its menu includes signature poké bowls, salads, warm bowls, ramen, sushi and poké burritos, appealing to customers seeking convenient, high-quality food.

The business expanded significantly in July 2025 through its acquisition of Island Poké, adding restaurants in London and France to its existing UK and Cyprus estate. Honi Poké has since been converting acquired locations while repositioning Island Poké as a delivery-led brand. In June 2026, the company launched UK franchising with Seeds Consulting. Its expansion strategy prioritises experienced operators, major regional cities, transport hubs and university locations. Franchise partners can benefit from an established restaurant concept with additional opportunities in delivery, corporate catering and group orders.

Why franchise with Honi Poke

• ✓Join an established London restaurant brand with a growing presence across the UK and Europe.
• ✓Serve fresh, customisable poké bowls, salads, ramen, sushi and other popular meal options.
• ✓Benefit from a contemporary fast-casual concept designed for convenient, high-quality dining.
• ✓Explore opportunities across city centres, shopping destinations, universities and travel hubs.
• ✓Develop additional sales through takeaway, delivery, corporate catering and group orders.
• ✓Access a franchise expansion programme supported by experienced restaurant franchise consultants.

Investment breakdown

Minimum investment	£100,000
Management service fee	On request
Marketing contribution	On request
Agreement term	On request

What's expected of a franchisee

Property requirements

Honi Poké is suitable for high-footfall locations, including city centres, high streets, shopping centres, retail parks and transport hubs. The company also sees opportunities near universities and in major railway stations and airports. Restaurants require sufficient space for fresh food preparation, refrigeration, ingredient storage, service counters and customer circulation. Seating and delivery collection areas depend on the format. 

Training and support

Honi Poké has appointed Seeds Consulting to support franchise recruitment and expansion across the UK. Franchise partners will operate an established restaurant concept with defined menus, product standards and service procedures. The business has experience managing multiple locations and integrating acquired restaurants into its network. However, the precise franchise training programme, opening assistance, field support arrangements and marketing package have not been publicly detailed. Applicants should request the full support schedule.

Operational requirements

Franchisees will manage restaurant operations, staffing, food preparation, stock control and customer service while maintaining Honi Poké’s quality standards. The menu requires careful handling of fresh ingredients, including fish, vegetables, rice and prepared toppings. Operators must maintain food safety, refrigeration, allergen controls and efficient service. Additional responsibilities may include takeaway orders, delivery platforms, catering and group bookings. Multi-site partners must also maintain consistent standards across their restaurants.

Experience required

Honi Poké is primarily seeking experienced foodservice franchisees and restaurant operators capable of developing multiple locations. Applicants should demonstrate operational expertise, financial resources, strong leadership and experience managing teams. The company is particularly interested in partners able to establish regional clusters across major UK markets. Ambitious entrepreneurs may also be considered, subject to the franchisor’s selection criteria. 

Territory availability

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