Heavenly Desserts

About Heavenly Desserts

Heavenly, formerly Heavenly Desserts, was established in Birmingham in 2008 and has developed into one of the UK’s leading premium dessert restaurant franchises. Originally focused on handcrafted artisan desserts, the brand became known for its elegant interiors, attentive table service and extensive menu of waffles, crêpes, croffles, milk cakes, gelato, sundaes and other indulgent creations.

The business expanded through franchising across the UK before entering international markets, beginning with Canada in 2022. Its overseas network now includes restaurants in Canada, Pakistan and Germany. In September 2026, Heavenly Desserts rebranded to Heavenly, with its first newly branded restaurant opening in Crawley. The change reflects a broader menu featuring speciality coffee, brunch and savoury dishes alongside desserts. Franchisees can choose from flagship, café, neighbourhood and compact kiosk formats, supported by property development, training, recruitment, marketing and operational guidance.

Why franchise with Heavenly Desserts

• ✓Join an established British hospitality brand with a growing UK and international restaurant network.
• ✓Offer artisan desserts, speciality coffee, brunch dishes and indulgent all-day dining options.
• ✓Choose from flagship, café, neighbourhood and compact kiosk formats for different locations.
• ✓Benefit from a turnkey fit-out model designed without traditional cooking or gas extraction.
• ✓Access site selection assistance, staff recruitment, training and ongoing operational guidance.
• ✓Build a customer-focused hospitality business supported by marketing and franchise resources.

Investment breakdown

Minimum investment	£230,000
Franchise fee	£20,000
Management service fee	On request
Marketing contribution	On request
Agreement term	On request

What's expected of a franchisee

Property requirements

Heavenly targets shopping centres, leisure destinations, cinemas, busy high streets and urban locations with strong customer demand. Its flagship format requires approximately 1,900-2,300 sq ft with 70-85 seats, while café sites occupy 1,300-1,700 sq ft with around 40-45 seats. Neighbourhood restaurants need approximately 800-1,200 sq ft and seat 12-24 customers. The brand also offers compact kiosk opportunities. Its turnkey concept is designed to operate without gas or traditional cooking extraction.

Training and support

Heavenly provides franchise partners with support before opening and throughout their business development. Assistance includes location scouting, feasibility assessments, lease negotiations, store development, recruitment and comprehensive staff training. Franchisees receive operating manuals, legal documentation and guidance covering finance, operations and marketing. The business also provides ongoing support, performance reviews and access to its online HD Hub, which contains news, training materials and operational resources.

Operational requirements

Franchisees manage daily restaurant operations, staff scheduling, customer service, stock control and financial performance. Teams must prepare desserts, coffee, brunch dishes and drinks according to approved recipes and presentation standards. Operators are responsible for food hygiene, allergen procedures, equipment maintenance and consistent hospitality. Larger restaurants require table service and seating management, while smaller formats focus on efficient service. Local marketing and delivery performance are also important.

Experience required

Heavenly seeks commercially capable franchise partners with strong leadership, customer service and business management skills. Previous hospitality, restaurant or retail experience is advantageous, particularly for applicants interested in developing multiple sites. Franchisees should demonstrate financial resources, organisational ability and a commitment to maintaining the brand’s quality standards. Applicants must be prepared to recruit and lead teams, oversee operational performance and build relationships within their local markets.

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