Freshii

About Freshii

Freshii was founded in Toronto in 2005 by Matthew Corrin, initially trading as Lettuce Eatery. The Canadian quick-service concept was created to make fresh, nutritious meals convenient and accessible. Its menu includes salads, rice and noodle bowls, wraps, burritos, soups, smoothies and juices, with options suited to different dietary preferences.

The brand expanded internationally through franchising and became part of Canadian restaurant group Foodtastic in 2023. Freshii’s current website describes a network of more than 300 locations worldwide. It previously entered the UK through Belfast and London, although those restaurants have since closed. Its franchise model combines site selection, store design, supplier arrangements, operational training and marketing support. Current franchise recruitment materials focus on Canadian locations, and availability of new UK territories has not been established.

Why franchise with Freshii

• ✓Join an established Canadian healthy food brand with an international restaurant network.
• ✓Offer a varied menu of salads, bowls, wraps, burritos, soups, smoothies and fresh juices.
• ✓Benefit from established operating systems designed for convenient, quick-service dining.
• ✓Access guidance on site selection, restaurant design and approved supplier arrangements.
• ✓Receive initial operational training and support with preparing a restaurant for opening.
• ✓Build a food business around customisable meals and a broad range of dietary preferences.

Investment breakdown

Minimum investment	£150,000
Maximum investment	£300,000
Franchise fee	£30,000
Management service fee	6% of gross sales
Marketing contribution	National advertising: 2% of gross sales; local marketing: 1% of gross sales.
Agreement term	10 years

What's expected of a franchisee

Property requirements

Freshii’s Canadian franchise criteria specify premises of approximately 900-1,500 sq ft, potentially with a patio. Suitable settings include shopping centres, entertainment destinations, high streets, retail parks and urban commercial districts. Target markets should have a trading-area population of at least 50,000, with strong traffic and convenient access. Premises need space for fresh food preparation, refrigeration, storage, customer ordering and seating where appropriate.

Training and support

Freshii’s franchise model includes training in restaurant operations, food preparation, customer service and brand standards. The supplied profile describes Freshii University, operating manuals and assistance before opening, with additional field support available after launch. Franchise materials also refer to site planning, restaurant design, approved suppliers and marketing guidance. 

Operational requirements

Freshii franchisees manage daily preparation of salads, bowls, wraps, burritos and drinks, alongside food hygiene, allergen information, stock control and staffing. Operators must maintain approved recipes, portion standards and customer service procedures while managing purchasing, waste, financial reporting and local marketing. The model relies on efficient preparation and consistent food quality, with franchisees expected to use approved operating systems and supplier arrangements.

Experience required

Previous foodservice experience is not essential, although applicants need strong management skills, financial resources and a commitment to brand standards. Franchisees should be able to recruit and supervise staff, oversee daily trading and maintain consistent food quality. 

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